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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Analytics

What is a scroll depth tracker?

A piece of code that enables you to measure the scroll depth on a webpage. You can get this data by installing a platform like Nudge, with one simple piece of code. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

How to compare scroll depth on page vs site average

With a tool like Nudge, you can see the overall site average scroll on the Insights tab. You can then go to the Content tab, to go into each URL and see it was for any particular page. You can also slice that by device & date range, to see performance at a more granular level. If you need to diagnose scroll performance, there is an analysis highlighting where people drop off, and overlaying attention and scroll. To find areas… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

Why are marketing metrics important?

Marketing metrics enable you to get a better idea of performance. And this is important as it helps delver context and relevance a lot faster. For example, your campaign was opened 100 times, as compared to 100 people accessed your campaign. Immediately this simple metric has given more insight. Others provide more analysis, like how many people came from a traffic source or how far down people have scrolled on a page. This is why marketing metrics are important, they… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

How to measure successful marketing campaigns

Install a tool like Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Whether its your product pages, landing pages, microsoites or campaign sites, they can all be tracked with solutions like Nudge. This gives you an idea… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

How do you measure marketing performance

Install a tool like Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. That’s the best place to start, capturing data on what you are doing, with analytics. Most will provide you some analysis out of the box,… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

What are the benefits of measuring marketing effectiveness

The behavior of measuring marketing effectiveness, just the act of doing it, immediately pulls you into the top band of performance. Because you are creating a feedback loop, and ensuring that work is driving value for your business. In most cases, you’re not competing against the world, just a few competitors. So that’s the key benefit, it elevates your own performance. Other benefits include, finding opportunities to improve your marketing, areas to stop investing, enabling your team to better allocate… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

How to start measuring marketing effectiveness

Install a tool like Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. That’s the best place to start, measuring what you are doing, right now. Do a bit of an audit of all of your activities, and… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

Do i need to learn programming for measuring marketing performance?

Learning programming is not required to measure marketing performance. In fact there are more and more no code solutions available. You do however need to understand what a piece of javascript is, and how to add it to your site, or have an engineer/developer add it for you. In most cases its as simple as copy and paste. Or entering your account ID into a tag manager. Upskilling on events, SQL and some javascript, will help in the long run. Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

How do I keep sales & marketing aligned?

Communication is the key to keeping sales & marketing aligned. Too often, each gets into their own little worlds, and communication isn’t structured, nor consistent, nor actually in a language either party understands. Leading to headaches and confusion. This is forgivable, because each team is doing what they’re supposed to be doing. But communication can help each do it better. You might consider, a regular meeting, to review/reflect. For each side to check in with the other. To share plans,… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

How do I prove marketing attribution and ROI?

The best place to start is measurement and business processes to establish the impact that marketing is having. You want to be able to identify, when we do X, we get Y and that was better than before by Z amount. If you were to imagine a boulder dropping on the ground, it will have an impact and leave a dent. That dent is what you’re trying to quantity! The total impact on business.  This is where analytics helps,… Continue reading

Ben Young
Ben Young
October 14, 2022