Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
The key to this, is seeing how customer engage with your marketing. That is the layer of truth, do customers care, what is resonating with them, how do we go and improve. And that’s why customer insights and engagement is key for analytics & data collection. You need to see how marketing is having an impact.