Conversion rate analytics enables you to see the rate at which people are converting. Seeing what actions people are taking, which are higher converting and lower. Then going into to see what content & URLS are driving conversion, different devices, traffic sources, times of day. Getting that high fidelity view of the converting customer is invaluable to making decisions around fine tuning performance. Maybe you need to adjust attention on calls to action, or traffic sources. But at the end of the day, being able to see how your marketing is driving return on investment for you, helps out a lot.
A platform like Nudge can make this very easy. By using the tracking code, on each action the customer takes. You can then access all the other insights that Nudge offers. Which is great, it gives you the balance to track custom actions but still leverage all the insight out of the box.
Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.