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This Week in Native Ads 10/10

  Campaign of the Week: How Apps Might Change Your Swing In October of 1984, the historically great 104-game winning Detroit Tigers took on the San Diego Padres and their historically dreadful brown and orange…

Ben Young
Ben Young
October 9, 2014

88% brand recall on custom native ads

As a by-product of a recent study, we found that of the participants that identified sponsored content as an ad, 88% could recall the brand in the article. An astonishing result. We recruited participants to read sponsored content and answer…

Ben Young
Ben Young
October 7, 2014

This Week in Native Ads 10/03

  Campaign of the Week: 4 Native Ads the Media’s Talking About Native advertising is perhaps the biggest trend in advertising. According to a recent eMarketer report, spending on native ads on social sites alone is…

Ben Young
Ben Young
October 2, 2014

This Week in Native Ads 09/26

  Campaign of the Week: Golf takes zany ride in VW native advertising This month’s advertising launch for VW’s redesigned 2015 Golf puts the car at the center of a zany online video on Funny or…

Ben Young
Ben Young
September 25, 2014

Seeking an entry level Product Manager

We are seeking a junior product manager to join our team. It’s a generalist sort of role including: product design, management and some hands on marketing. Day to day includes: – Management of product growth & refinement –…

Ben Young
Ben Young
September 24, 2014

How Evernote should use Native Ads

I’ve long been a fan of Evernote – the note keeping app, I joined way back in October 2008 but only seriously started using it the next year, and that’s the typical use case of Evernote. The percentage of people who pay…

Ben Young
Ben Young
September 23, 2014

This Week in Native Ads 09/19

The clear theme this week is disclosure, with a few articles providing different views. We’ve shared them and included a short write up on our yet to be released study.   Campaign of the Week: 6 Steps…

Ben Young
Ben Young
September 18, 2014

This Week in Native Ads 09/12

Campaign of the Week: Hartford Man Offers Haircuts In Exchange For Hugs In some ways, Joe Cymerys is one of the richest men in the world, but his wealth has nothing to do with money. Although he was an…

Ben Young
Ben Young
September 11, 2014

This Week in Native Ads 09/05

Campaign of the Week: Watch This Dyson Tackle Serious Messes with Satisfying Ease There’s definitely something satisfying and stress relieving about conquering a mess. Dyson’s DC59 Motorhead is the perfect sidekick to battle domestic chaos. For that instantly gratifying,…

Ben Young
Ben Young
September 4, 2014

This Week in Native Ads 08/29

Campaign of the Week: 19 Ways To Make The Most Of Summer In New York Before It’s Over Summer is when New Yorkers come out to play. The New York Lottery partners with BuzzFeed to make sure you get…

Ben Young
Ben Young
August 28, 2014

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