Ben Young
Ben Young
October 28, 2022

When content is placed on other websites, this is referred to as paid content syndication. Sometimes this is automated, with platforms pushing the content to lots of websites. Sometimes if is manual. And others it can be dynamic, if a user on a website matches the targeting parameters, the content is served.

Brands use this tactic to meet the customer where they are, rather than trying to catch them somewhere else. It is an effective marketing tactic.



β€œJoin