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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Analytics

How to optimize your Product Listing) and Product Detail Pages

Nudge enables eCommerce marketers to drive performance on their Product Listing Pages (PLPs) and Product Detail Pages (PDPs). This post dives into helping optimize the performance of these pages. Nudge is an analytics platform, that takes the best of advertising metrics, content, sitemap & site metrics, and delivers them in a real-time dashboard. The Nudge platform collects metrics like: Scroll Drop off Time to scroll Time to drop off Average scroll Engagement thresholds Engaged bounces These metrics give eCommerce marketers deeper… Continue reading

Ben Young
Ben Young
November 16, 2023
Analytics, Content Marketing

How to get content benchmarks

Using Nudge you can have your content benchmarks generated for you. It takes less than 10 minutes to get set up.  1. Enter your domain.  2. Install your code.  3. Collect data Nudge will show you on your insights page what your content benchmarks are.  You can also search for any piece of content, to obtain its own performance. Covering metrics like attention, reach, scroll, bounce rate and more. Explore all Nudge metrics.   How… Continue reading

Ben Young
Ben Young
November 10, 2023
Commentary

Glue

Edition #424 On AI as glue, Apple on hard work & brandguard API.  This week we extended an invite to ex Nudge member Gustaf Stenlund. Now head of marketing at Scriptrunner, he has a riff on how AI & integration has the opportunity to improve our work. Gustaf here, I’m filling in for Ben this week. At Scriptrunner we build products that revolve around three key pillars: automation, integration, and customisation. Recently I’ve observed that, while… Continue reading

Ben Young
Ben Young
November 10, 2023
Commentary

$37

Edition #423 Meta says yes to Ketamine, AI executive order – and would you pay $37/month for your fav social network?  If you’re seeing this note for the first time, my apologies there was a snafu where people who signed up to the newsletter, weren’t receiving it! We fixed that. But so please enjoy. Meta is leaner and earning more money from ads, having neutralized any loss by a switch in consumption to Reels. From earnings… Continue reading

Ben Young
Ben Young
November 3, 2023
Commentary

Separation

Edition #422 LinkedIn influencers, the separation of social media content & content marketing & meta shares metaverse use cases. If you’re seeing this note for the first time, my apologies there was a snafu, where people who signed up to the newsletter, weren’t receiving it! We fixed that. But so please enjoy. With earnings announcements this weeks note has a lot of datapoints of note & stories. I’m going to table some of the chat on them till… Continue reading

Ben Young
Ben Young
October 27, 2023
Commentary

Attention buckets

Edition #421 Do we have limited attention buckets? What a ‘mature’ Substack looks like and Stackoverflow hit by AI. Netflix price increases coming again, and I don’t think this is a problem for Netflix, their premium plan is coming up a little and their ad tier. The standard package remains the same. I think this is a problem for other streamers, whereby someone goes, oh, maybe we should cancel something else. This week I’ve enjoyed reading a… Continue reading

Ben Young
Ben Young
October 20, 2023
Branded Content

Surprising things I learned about branded content campaigns

I thought I’d put together a few notes on things that surprised me, when running branded content campaigns. Little learnings or tidbits which may be helpful. Brand disclosures and calls to action make a piece of content more effective. They don’t ruin a good piece of content, if you think they’ve made a good piece of content bad it probably wasn’t that good to begin with. Guaranteed reach with external distribution is usually some cheap traffic, which you probably don’t… Continue reading

Ben Young
Ben Young
October 17, 2023
Analytics

How to track scroll depth

Using Nudge you can be set up & track scroll depth within 10 minutes. With no additional config. Scroll depth is a measure that reports on how far users are scrolling down a page. Useful metrics related to this are, the time to scroll, i.e. how fast users are scrolling and where do people drop off, highlighting where users drop off.  These metrics help give context to the scroll depth and average scroll.  Nudge captures these metrics,… Continue reading

Ben Young
Ben Young
October 14, 2023
Commentary

Excess content

Edition #420 On excess content, closing the gap between good and bad content, Yahoo inventory now on Taboola & what’s Hulu worth. If any readers are in New York for AdWeek or Tech Week and want to grab a coffee, send me a note ☕. This week I enjoyed Joes piece on Soulful content, that is what is the future of content in an AI world. And thoughts on the human connection. In a world of excess… Continue reading

Ben Young
Ben Young
October 13, 2023
Analytics, Commentary

Attention = Demand

We talk about attention a lot, but what is it really other than an expression of demand? If a consumer is active on a page, or with your content, they are expressing demand for what you offer. With attention the hot topic in advertising, it feels like its applicability in other areas, like content, your website and downstream parts of the advertising mix are missed out. Attention is the currency which drives demand for advertisers… Continue reading

Ben Young
Ben Young
October 11, 2023