Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Google is saying it doesn’t matter if content is written by AI or not, it matters if it is helpful. To dive into that, I thought, what is an objective measure of if a piece of content is helpful? In this post, I explore some measures, make some conclusions on measuring helpfulness, how Google may tackle it and what you can do about it. To get started, emojis For our content at Nudge, we have emojis on it. Hail, strong… Continue reading
Edition #419 On how AI might be monetized, is Spotify the model? Meta & TikTok on subscriptions and how Icelandair won with programmatic. You may recall a few months back, there was an analysis from the WashingtonPost, on if your content had ended up in the OpenAI model. I had 120,000 contributions in there! Now, something like this might end up as the basis for content creator rewards. With AI providing a small royalty if your… Continue reading
Edition #418 Dupe brand launches for lead gen, Swapstack acquired & b2b marketers are disappointed. This week I had a note in Why is this interesting? On Interactive TV, I’ve been enjoying the Bear Grylls experience, where he takes you along on one of his treks and you get to pick what he does at key junctures. Super fun. Prime Video also will soon have ads in the default plan, with Prime Video being… Continue reading
Edition #417 Will X really make the jump to subscriptions for all users? Platformer three years on & Byline secures first partnership. This weeks handbook is for enterprise content marketers, but what sets them apart from regular content marketers? Big company, big problems, more complexity. But they compete in the same market. Or do they? Like the others, simple, practical things to do to help drive performance. Musk shared that he would like to charge all… Continue reading
Edition #416 It’s never been easier to make $50,000, content studios & programmatic. Hunter Walk dives into the spicy topic of the creator business, super good, worth a read. It has some great quotable quotes but also speaks to the reality of it. Do give it some time. “I am not saying it’s easy. I’m not saying it’s fair. I’m not saying it’s without tradeoffs. I’m not saying everyone will (or deserves to) succeed. But it has… Continue reading
Each week in our newsletter we share the latest info we find. If you’re doing content marketing, and wanting to audit its performance or find a way to drive performance, analytics might be what you’re looking for. Imagine a platform built for the art & science of content? That’s Nudge. This post collates all the stats for the year mentioned in our newsletter. 30% of consumers believe that paid content is higher quality than free content, while… Continue reading
Each year since 2015 we have posted examples of the best branded content & native advertising executions. Within these are some of the best content hubs. If you have a content hub, and you’d like to improve it. You could start with analytics. Imagine there was an analytics platform catered to the art & science of content, that’s Nudge. Update for 2025, check out the Intelligence Era solutions for helping brands show the impact of their content-led… Continue reading
Each week in our newsletter we share the latest info we find. This post collates those for the year. 30% of consumers believe that paid content is higher quality than free content, while 10% say free content is higher quality. 25% of consumers have more trust in publications that require a subscription, while 13% trust publications that are free to access more. [On creator content] An average lift of 5 points in brand familiarity, 9 points… Continue reading
We’ve been highlighting the best branded content since 2015. Find more inspirational pieces from previous years here: 2022, 2021, 2020, 2019, 2018, 2017, 2016, and 2015. What you are seeing, are the select pieces we feature in our weekly newsletter. Subscribing to that is the easiest way to keep on top of the best work. To measure the success of your branded content & native advertising, try Nudge. … Continue reading
Each week in our newsletter we feature a campaign of the week, when it includes a great content marketing example, we add it to this page. This makes these the top content marketing examples that we have found. See 2022 here. If you are doing content marketing, and want to audit your own performance, or find ways to drive performance, you should try Nudge. Imagine analytics that balances the… Continue reading