Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Campaign of the Week: Worth the Drive: These Delicious Destinations are the 6 Best Road Trips to take this Spring Source: Tasting Table Why we like it: What is a vehicle if not a means to get you places and try new things? Like eating delicious foods and exploring hidden treasures? This sponsored piece in Tasting Table, paid by BMW, features 6… Continue reading
Campaign of the Week: Roots: A Cultural Force that Changed The Nation Source: New York Times Why we like it: This paid post in New York Times takes you on a beautiful and engaging story of how “Roots” made it’s impact on American culture and history. Featuring the History Channel’s new show based on the bestseller book Roots, the post… Continue reading
Campaign of the Week: How to Nail the Job Interview Source: Imgur Why we like it: How do you make sure you to rock that interview and land the job of your dreams? If you don’t have a game plan already, SoFi.com got you covered with this sponsored post in Imgur. Great insights, useful tips and overall good content! “Once… Continue reading
We’re seeking a full-time driven sales and account manager to join our agile sales team. Nudge is a software company which helps agencies & publishers track, measure and manage native advertising content. Day to day includes: – Management of sales outreach – Sales meetings – On-boarding new clients – Management of assigned accounts – Reporting We’re a young team with the core from New Zealand, it’s a fast-paced environment, very collaborative and continuously experimenting. We have a sales system… Continue reading
Campaign of the Week: 14 Avocado Snacks You Should Make For Cinco De Mayo…And For…Ever Source: Buzzfeed Why we like it: They’ve done it again! Avocados from Mexico make sure that they are the one to count on when celebrating this annual food fest that is Cinco de Mayo. A sponsored list in Buzzfeed that pretty much says it all – there is absolute no reason… Continue reading
We’re seeking an ambitious hungry digital marketer who wants to experiment, push the boundaries and learn a few things along the way. Nudge is a software company which helps agencies & publishers track, measure and manage native advertising content. Day to day includes: – Website optimization – Advertising optimization, Twitter, Facebook, Native – Development of marketing collateral – Helping run our Native Ad Talks events – Content marketing We’re a young team with the… Continue reading
The best content you produce is content which is polarizing, in that only the people who will end up your customers will read it. Here are a few ideas that I have used repeatedly to achieve this. 1) Industry Newsletter, your This Week in We do ‘This Week in Native Ads’. That honestly may not be that interesting to you but it pulls in the right people for us. The list isn’t massive but it sure is effective. If haven’t yet, start an… Continue reading
Campaign of the Week: Does the Body Reveal Secrets about out Decisions? Source: New York Times Why we like it: Investing in your future is all about making the right decisions. So what better way to talk investment, than with an article about the human factors that goes into how we reason and think? This paid post in The New York Times introduces you… Continue reading
Campaign of the Week: 10 Items You Need to Survive in The Wilderness Source: Thrillist Why we like it: A spark-producing ferro rod, a large 2qt cooking pot and a handy saw. These are all things that you should consider packing if you ever decide to head into the wild. Featuring HISTORY’s season 2 of Alone, this native ad in Thrillist gives you all… Continue reading
Campaign of the Week: The Water Diviner Source: Complex Why we like it: Get inspired by the athlete, the one everyone loves to love, as he gets ready for his fifth and final Olympics in Rio. This Custom Feature in Complex, presented by Under Armour, takes you on a typical day in the life of Michael Phelps. An engaging story,… Continue reading