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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Marketing attribution metrics pushing conversion
Marketing attribution metrics pushing conversion
Analytics

How Nudge Content Attribution Gives Brands An Edge

  Proving that consumers take action is the ultimate proof point. Marketers are too often lead to believe that a conversion has to be a final step in the buyer journey; that’s not entirely true. ROI metrics has been, and still is the number one problem for content marketers. However, this is no longer the case for Nudge customers (read more about it here: Native Can Convert). Conversion is the ultimate proof point that a campaign… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 2, 2017
This Week in Native Ads

This Week in Native Ads 1/27

With the past week dominated by Trump headlines – we’ve all simply got on with it. Polar released some great data around the future of premium branded content and who will grab the lion share (premium publishers). Google shares some info on how many publishers it has banned – and T Brand Studio gets vocal about the evolving publisher/agency dynamic. Notable Stories this Week The [Adjective] [Number] Things You Need to Know About Clickbait. If content doesn’t leave… Continue reading

Ben Young
Ben Young
January 26, 2017
native benchmark dashboard
native benchmark dashboard
Strategy

How You’re Flying Blind Without Benchmarks

As a marketer, it’s so easy to find yourself in a situation where looking at performance metrics just turn into a bunch of meaningless numbers. And even if your metrics tell you how you’re performing compared to previous weeks/months/years, you still don’t know what you should be able to achieve within your industry and/or vertical. Without a bigger picture you’re in danger of riding into battle with your competition, blindfolded.   Speak to a member of the… Continue reading

Gustaf Stenlund
Gustaf Stenlund
January 26, 2017
This Week in Native Ads

This Week in Native Ads 1/19

Whilst Medium shutters ads WordPress.com is expanding theirs, their little known programme WordAds added video this week. Of course the scale is completely different but interesting. Notable Stories this Week Programmatic native ads are growing – but banner habit is hard to break. My 2 cents – it’s too hard to buy programmatic native, make it easier more people will buy. Why 2017 will be the year of native content and engagement. Lousy… Continue reading

Ben Young
Ben Young
January 19, 2017
Native Advertising

How to Win at Native Advertising Before You’ve Even Started

  Have you ever wanted to predict the outcome of a native advertising campaign before it’s even been set live? A client of ours recently decided to find out, and so can you. It really doesn’t matter if you’re a veteran in the field of Native Advertising or just getting started – anyone would benefit from doing this.     This particular client of ours placed Nudge across all of their owned… Continue reading

Gustaf Stenlund
Gustaf Stenlund
January 19, 2017
This Week in Native Ads

This Week in Native Ads 1/13

Axios kicks off this week with a fresh start and smart approach to native. I like this, a well-curated site and content will attract advertisers. Take a look at the campaigns of the week, increasingly we’re seeing more and more brand integration, to brand safe environments. Whether it’s a hub or email. Notable Stories this Week Medium gives up on ad sales, calling the system ‘broken.’ and counter to that: Politicos Veteran’s New Venture… Continue reading

Ben Young
Ben Young
January 12, 2017
This Week in Native Ads

This Week in Native Ads 1/6

Welcome to 2017! Medium’s downsizing has everyone talking, I shared my thoughts below. Great data points this week, and it seems everyone’s just rolling up the sleeves and getting in to helping native scale, addressing the barriers raised in late 2017. Notable Stories this Week Why SSPs never gained traction among China’s publishers. The ad tech renaissance, a response to Fred Wilson and Jason Kint around Facebook/Google soaking up spend, AppNexus CEO Brian… Continue reading

Ben Young
Ben Young
January 5, 2017
This Week in Native Ads

This Week in Native Ads 12/23

Closing out the year, I touch on the luxury opportunity and the rise programmatic direct, both discussions are interlinked around transparency for advertisers. Where are ads showing and are the numbers real? Fake news isn’t helping! Notable Stories this Week Another metrics mishap from Facebook. This time Instant Articles. Methbot, large-scale video advertising fraud. Video can be very dubious, especially on mobile. There’s a nice commentary on this article too, grounding the… Continue reading

Ben Young
Ben Young
December 22, 2016
This Week in Native Ads

This Week in Native Ads 12/16

Twas the week before the last week of the year – and last minute campaigns were going out left right and centre, whilst some of us were lucky enough to begin to slip away for the holiday season! It was a quiet week on the release front but some good posts for the year ahead. Yesterday, we launched The Best Native Ads of 2016, take a look, please share. And grab… Continue reading

Ben Young
Ben Young
December 15, 2016
Best of

The Best Native Ads of 2016

What a year it’s been! As we close out the year and look to 2017 here are some of the best examples of native advertising. How did we find these? Each week we share campaigns of the week in This Week in Native Ads and we’ve measured thousands of native campaigns throughout the year. This year picking the best was harder than ever before, the bar has gone up, some of the standards set… Continue reading

Ben Young
Ben Young
December 15, 2016