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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Native Advertising

Entertainment Research Report

At Nudge we create research reports into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please drop me… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 25, 2015
This Week in Native Ads

This Week in Native Ads 09/25

Campaign of the Week: Cocainenomics Source: Wall Street Journal Why we like it: This feature in the Wall Street Journal gives readers a deep dive into the world of cocaine economics and the life of Columbian drug lord Pablo Escobar. The content, sponsored by Netflix, who recently launched their newest series about Pablo himself – Narcos – is a great combination of engaging text, video clips and and visuals that… Continue reading

Ben Young
Ben Young
September 24, 2015
This Week in Native Ads

This Week in Native Ads 09/18

Campaign of the Week: Investing in the Future 200 Years in the Past Source: New York Times Why we like it: This content posted in The New York Times for Franklin Templeton Investments gives us an insight into Benjamin Franklin and his views upon money and the importance of investing in the future. This is a custom feature that takes the reader through text, visuals and photos. The content… Continue reading

Ben Young
Ben Young
September 17, 2015
Branded Content

Native Content Formats

When you start planning your first native content campaigns the formats that are available can seem a little new, especially when coming from a media buying background. To make things a little simpler we’ve placed a list below of the main content formats with definitions and examples. Next week we’ll look at how these formats work for both engagement and attention metrics. Definitions and Examples: Article: The most common form of native content. Normally follows the article layout of the… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 16, 2015
Native Advertising

Alcohol Research Report

Each quarter Nudge looks into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 10, 2015
This Week in Native Ads

This Week in Native Ads 09/11

Campaign of the Week: This global tech company is changing the way people fly, drive, and watch sports Source: Business Insider Why we like it: This Panasonic presented Business Insider post is our campaign of the week due to several reasons; it’s a great connection between brand, publisher and content. It’s a straightforward approach to content that doesn’t rely on bells and whistles and lastly it shows all the… Continue reading

Ben Young
Ben Young
September 10, 2015
This Week in Native Ads

This Week in Native Ads 09/04

Campaign of the Week: A Public Transformation Source: New York Magazine Why we like it: This is one of our favourite NY Mag sponsored pieces to date. It’s sponsored by TNT’s new cop-and-crime series Public Morals (set in the 1960’s). The connection to the content is made through imagery of how New York City’s culture has changed dramatically over the last 50 years. A brilliant example of how… Continue reading

Ben Young
Ben Young
September 3, 2015
Strategy

A Closer Look at Attention Metrics

In this weeks video we’ll look at Attention Metrics, what they are, how they help and why they’re essential for your native content campaigns. If you have any questions on this post please either place them in the comments below or email them through to hollie@giveitanudge.com… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 2, 2015
This Week in Native Ads

August: Campaign of the Month

Each Thursday at Nudge we review the last week of native content campaigns to find the campaign of the week. Be that the most engaging, most creative or something a little special that stands out. Now each month we’ll also pick a campaign of the month. We’ll take a closer look at the piece of content to examine why it works and what you can learn from it. For August our pick for campaign of the month is… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 1, 2015
Branded Content

Fashion Research Report

Each month Nudge looks into Native content within different categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 1, 2015