A crisp fall (autumn) week here in New York but lots going on: Facebook Q3 results are incredible, WSJ coverage of ad spend is very interesting. And I had a great time chatting with Patrick Keane at the LiveRamp RampUp event. Thanks if you made it.

Facebook is nearing the limits of their ad load – with the next horizon Instant Articles and/or any other way they can get more attention. The curious part in the data is that mobile is killing it for them, desktop is growing but is a small portion. Anticipate more efforts here in the future to help desktop pick up.

Notable Stories this Week

Campaign of the Week

  • Commercial-free breaks by Fox Sports in partnership with T-Mobile. Instead of an ad break, more commentary brought to you T-Mobile. I like this, people want their “TV content’ interruption free. Expect to see more and more of this kind of integration in the future

Smartest Commentary

  • “Desktop is rapidly becoming the new ‘print’ for publisher.” – Tom Jenen, President at Polar
  • “Sponsored content, which is categorized separately from native-display due to the direct relationship between publishers and brands in creating the format, will be the fastest-growing native format over the next five years. However, the high cost to produce these ads and the limitation in inventory will limit the format.”
  • [Podcast] From down under – give it a listen.

Datapoints of Note

Trends to Watch/Bleeding Edge

  • Ad breaks being swapped out for content experiences blended in to the show.
  • Content everywhere. Uber is opening up content in its app, next step is ads. And so on.

Events & Webinars


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