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Tag: this week in native ads

This Week in Native Ads 7/28

  OutBrain acquired Zemanta, a native dsp that buys across most native providers, opening up OutBrains data exposure to right across the industry. Smart.   Gameloft makes some noise about their native offering, as we…

Ben Young
Ben Young
July 28, 2017

This Week in Native Ads 7/14

  I spoke on a Spark Foundry panel yesterday, it was a good reminder that many brands are yet to even get their feet wet in native content. Which segways into the Business Insider story – around…

Ben Young
Ben Young
July 14, 2017

This Week in Native Ads 7/7

  Google finally opens up native inventory across Adsense. This is big and probably the tipping point of native getting mass adoption. Not that there will be a flood straight away but it’s signal that native is…

Ben Young
Ben Young
July 7, 2017

This Week in Native Ads 6/9

  I’ve been thinking about context, context matters immensely with native. The wrong context with the right audience can be such a wasted opportunity. The way to understand what context is working best comes down to understanding…

Ben Young
Ben Young
June 9, 2017

This Week in Native Ads 5/26

  It’s a dense edition but very good. Note the smartest commentary, datapoints and look out for the ‘post-Google’ generation. And Facebook opens support for Google AMP & Apple News.   Notable Stories this Week…

Ben Young
Ben Young
May 26, 2017

This Week in Native Ads 5/12

  This week I’m keen to hear your thoughts on the most creative native executions, I’m thinking Cocainenomics, Lex Luthor styles. Those that push the barriers of creativity in the space.   Also,…

Ben Young
Ben Young
May 12, 2017

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