Tag: influencers
Edition #282 The Howard Stern move
A couple of friends need a hand, How can I help, a social cause is looking for a volunteer to help with SEO. Another colleague is looking for a paid content role for a sports brand.
Edition #281 Brands inevitable DTC future
One big thing Even PlayStation is going direct to consumer with the launch of Playstation studios, ahead of the PS5 launch. “Sony has developed a new umbrella brand to unite its first-party PlayStation titles. The…
Edition #280 Brand Balance Sheets, 5/8
One big thing As we transition to the new normal, those brands that are spending, are starting to invest in marketing assets. Assets like app installs, newsletter subscribers, upper-funnel audience, training, webinar attendance. “The roughly $40 billion…
Edition #279 Weird Earnings, 5/1
One big thing What the stock market got wrong this week. Alphabet, Google, Facebook and Twitter were all up after earnings after most analysts expected a bigger hit to revenue. Yet for most firms, the virus was only an…
This Week in Native Ads 4/3
Recapping an internal note we sent to clients this week. We’ve put up a page covering Covid-19 and impact on marketing, media and content. We’re updating it daily. We continue to offer Nudge to the community,…
This Week in Native Ads 5/10
One big thing The untold story in the duopoly discussion is how brands feed them data, from their owned channels. How does this happen? Via the Facebook pixel, or any Google pixel, on brands owned sites/content. Interest, retargeting, lookalike…
This Week in Native Ads 2/8
One big thing I want to speak on the pace of change. Twitter this quarter is changing their reporting metric to mDAU, monetizeable daily active user. The market did not like it. Imagine if they had used this…
Nudge Analyzed 9 Million Paid Clicks to Branded Content, Here’s What we Found
We analyzed 9 million paid clicks to branded content to pick out the highest quality distribution channels during Q1, 2018. Knowing this, marketers can shape their distribution strategies and pinpoint where they should focus spend,…
Native Tactics #3 Influencers Drive High Quality Traffic
Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal,…
Guide to influencer content marketing
An introduction to influencer marketing Influencer marketing is using amateur, semi-professional or professional content creators who have built their own audience of influence to help drive your marketing objectives. The fact that it spans such a range of ‘influence’ can…
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