Tag: influencers

Influencer Marketing

Guide to Influencer Content Marketing

Influencer content marketing is partnering with content creators who have their own audience to create content that helps to deliver on your marketing objectives. Influencer marketing is analogous to celebrity endorsements, which pre-internet was a way to capture the loyalty and share of voice of celebrities that aligned with your brand. This analogy also speaks to the challenges, finding the right influencers to work with, how you engage with them but also the ongoing risks that influencer may pose down… Continue reading

Gustaf Stenlund

December 5, 2022

This Week in Native Ads

Edition #284 George Floyd Response

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 . . . It’s not that we signed an open letter, or that Twitter & Google showed support, or the multitude of brands… Continue reading

Ben Young

June 5, 2020

This Week in Native Ads

Edition #282 The Howard Stern move

A couple of friends need a hand, How can I help, a social cause is looking for a volunteer to help with SEO. Another colleague is looking for a paid content role for a sports brand. Ping me for details. One big thing Spotify pulls the Howard Stern play of podcasts signing Joe Rogan. The move added $1b to their market cap, in what is a multi-year deal worth over $100m. Continue reading

Ben Young

May 22, 2020

This Week in Native Ads

Edition #281 Brands inevitable DTC future

One big thing Even PlayStation is going direct to consumer with the launch of Playstation studios, ahead of the PS5 launch. “Sony has developed a new umbrella brand to unite its first-party PlayStation titles. The PlayStation Studios brand will go live in PlayStation 4 and 5 games later this year, and will only be featured on games developed and managed by Sony Interactive Entertainment's Worldwide Studios organization.” It’s not that they will now produce games… Continue reading

Ben Young

May 15, 2020

This Week in Native Ads

Edition #280 Brand Balance Sheets, 5/8

One big thing As we transition to the new normal, those brands that are spending, are starting to invest in marketing assets. Assets like app installs, newsletter subscribers, upper-funnel audience, training, webinar attendance. “The roughly $40 billion app-install market was “likely the most material contributor this quarter” to social media ad spend, according to Morgan Stanley analysts.” And why not, with attention up and cost per clicks down, it's a perfect storm. By my calculations,… Continue reading

Ben Young

May 8, 2020

This Week in Native Ads

Edition #279 Weird Earnings, 5/1

One big thing What the stock market got wrong this week. Alphabet, Google, Facebook and Twitter were all up after earnings after most analysts expected a bigger hit to revenue. Yet for most firms, the virus was only an impediment for a fraction of the quarter. Advertisers won't have cut straight away – behavior would be distributed through that timeframe. What should be in focus, is how they are addressing Q2. And that speaks to the uncertainty, see below. Continue reading

Ben Young

May 1, 2020

This Week in Native Ads

This Week in Native Ads 4/3

Recapping an internal note we sent to clients this week. We’ve put up a page covering Covid-19 and impact on marketing, media and content. We’re updating it daily. We continue to offer Nudge to the community, COVID causes and insights sessions. One big thing This tweet stream from Alex Russell caught my eye – on mobile CPUs and the performance inequality gap. The outtake is that the cheapest high… Continue reading

Ben Young

April 3, 2020

This Week in Native Ads

This Week in Native Ads 5/10

One big thing The untold story in the duopoly discussion is how brands feed them data, from their owned channels. How does this happen? Via the Facebook pixel, or any Google pixel, on brands owned sites/content. Interest, retargeting, lookalike audiences are informed up and shared with other advertisers. Why is this important now? With Google Chrome’s changes this week to privacy controls (mimicking Apple) and the ecosystem shifting more towards privacy. These signals provide EVEN… Continue reading

Ben Young

May 10, 2019

This Week in Native Ads

This Week in Native Ads 2/8

  One big thing I want to speak on the pace of change. Twitter this quarter is changing their reporting metric to mDAU, monetizeable daily active user. The market did not like it. Imagine if they had used this number a few years ago when Jack first came back. They would have been decimated. Were they measuring it? You can guarantee it. 3000 employees isn’t a ship you can turn overnight. Nor the expectations of millions of users. In… Continue reading

Ben Young

February 8, 2019

Reports

Nudge Analyzed 9 Million Paid Clicks to Branded Content, Here’s What we Found

  We analyzed 9 million paid clicks to branded content to pick out the highest quality distribution channels during Q1, 2018.   Knowing this, marketers can shape their distribution strategies and pinpoint where they should focus spend, in order to increase the attention from their audiences, i.e. get more bang for your buck.   If you’re interested in attaining the slides for this piece of research, you can find them here. Continue reading

Gustaf Stenlund

July 5, 2018