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Category: This Week in Native Ads

An archive of our newsletter. This Week in Native Ads was a curated weekly newsletter to help make you smarter on all things native, branded content and the shifts in marketing. It evolved to just the Nudge Newsletter as the native ad industry grew.
This Week in Native Ads

This Week in Native Ads 1/19

The newsletter has grown quite a bit in the last six months. ? However, some of the new folks don’t necessarily know what Nudge does. Quick pitch from me then, Nudge is a content marketing analytics platform that drives performance for leading brand advertisers and premium publishers. It provides transparency and intelligence for brands seeking to understand, optimize and maximize return on their content investment across multiple publishing partners. Nudge provides verified measurement to empower publishers to drive revenue… Continue reading

Ben Young
Ben Young
January 19, 2018
facebook's new algo update
facebook's new algo update
This Week in Native Ads

This Week in Native Ads 1/12

Hello 2018 and a happy new year to you! The big news as of right now, is the Facebook announcement: to focus the feed on people shared & created content. Sending publishers into a tizzy. The outtake, as Casey Newton puts, we’re about to find out who has audiences vs traffic. i.e. who has a loyal following and will actually seek them out. A few other outtakes: – Facebook traffic quality has… Continue reading

Ben Young
Ben Young
January 12, 2018
bbbc-eye-tracking-content
bbbc-eye-tracking-content
This Week in Native Ads

This Week in Native Ads 12/22

The final Friday of 2017! As you’re reading this, I’ll be nearing the coast of New Zealand, where the weather looks to be pleasantly sunny. For your Friday ‘lite’ reading, we shared The Best Native of 2017. ^ The defining difference this year is what I touched on in Poynter, native is growing up and getting slick. It’s real, it’s competitive and 2018 is going to be the time to… Continue reading

Ben Young
Ben Young
December 22, 2017
Lindsay-Nelson
Lindsay-Nelson
This Week in Native Ads

This Week in Native Ads 12/15

It’s Friday and things are starting to unwind, check out the best Christmas ads of 2017 (there is a NZ piece in there you should watch). In Nu-zee-land we even liked it.   Notable Stories this Week Google warns of widespread video ad fraud, estimating $1.27b due to inventory impersonation by bad actors. ^ I like where these market trends are going, if the industry can get ahead of fraud,… Continue reading

Ben Young
Ben Young
December 15, 2017
CNN
CNN
This Week in Native Ads

This Week in Native Ads 12/8

The sprint towards the end of the year has speed up this week – making for a quieter week. I love the stance that Patagonia has taken, in that brands need to stand for something – and internally we were talking about how ‘safe’ everyone tends to play it. Agree/not agree with them, at least they’re a stance. Content. Notable Stories this Week CNN releases research… Continue reading

Ben Young
Ben Young
December 8, 2017
How Snapchat is separating social from media
How Snapchat is separating social from media
This Week in Native Ads

This Week in Native Ads 12/1

Welcome back, it’s been a rich week of news post Thanksgiving. The thing about news is, it’s the in-between chats, the coffee chats, the catching up after work, the sly tweets. That chit chat is around VC funded pubs, finding their stability. Timeless advice I once received, play to your strengths, what is it only you can do? I think we’ll see the pubs that win this round, leaning in to that. You know what, Buzzfeed has a… Continue reading

Ben Young
Ben Young
December 1, 2017
Ziff Davis acquires Mashable for 1x revenue.
Ziff Davis acquires Mashable for 1x revenue.
This Week in Native Ads

This Week in Native Ads 11/17

It’s been a tough Thursday for pubs, NerdWallet undergoes layoffs, BuzzFeed is going to miss targets AND Mashable is sold for $200m less that its last valuation. Ouch. We’re also on the hunt for an Account Manager, here in NY. Notable Stories this Week Polar maps a trajectory towards a Cost Per Engaged View for branded content. The writing was on the wall when BuzzFeed opened… Continue reading

Ben Young
Ben Young
November 17, 2017
branded content shifts to video
branded content shifts to video
This Week in Native Ads

This Week in Native Ads 11/10

Welcome to a brisk Friday morning, it’s a short edition this week. Thoroughly enjoyed this read of how the first banner campaign came to life, ‘we cheered as the first traffic hit our site, which immediately crashed’. I recall as a teenager making my first GIF ad, you couldn’t have too many frames as the file size would be too big, yes I am a digital marketing geek. And I have an ask for… Continue reading

Ben Young
Ben Young
November 10, 2017
SnapChat opens up pixel tracking
SnapChat opens up pixel tracking
This Week in Native Ads

This Week in Native Ads 11/3

Momentum seems to be building behind the idea, take what Facebook has taught marketers, mixing content + media – and back to the open web. Marketers are dusting off the tools, going, what’s out there? And, according to this ShareThrough study, that consumers are too – demonstrating more trust in news direct from premium publishers. You may recall l last week a dip in programmatic buys. And this MediaRadar data, the… Continue reading

Ben Young
Ben Young
November 3, 2017
Advertisers are circumventing publishers audiences via Facebook and influencers.
Advertisers are circumventing publishers audiences via Facebook and influencers.
This Week in Native Ads

This Week in Native Ads 10/27

I’m back, with a light tan courtesy of Bermuda! I’m an avid reader – and got through a fair chunk, if you haven’t caught AntiFragile, Nassim Taleb digs into how things benefit from stressors. Pertinent reading for anyone in the industry. ^ Note, you probably only need to read the first 60% to get the key takeaways. Notable Stories this Week Facebook testing moving non-promoted posts out of the news… Continue reading

Ben Young
Ben Young
October 27, 2017