This Week in Native Ads 11/10

Ben Young | November 10, 2017

branded content shifts to video
Welcome to a brisk Friday morning, it’s a short edition this week.
 
Thoroughly enjoyed this read of how the first banner campaign came to life, ‘we cheered as the first traffic hit our site, which immediately crashed’.
 
I recall as a teenager making my first GIF ad, you couldn’t have too many frames as the file size would be too big, yes I am a digital marketing geek.
 
And I have an ask for this week, who do you think does the best mobile first content?
 
Notable Stories this Week

 
Campaign of the Week

 
Smartest commentary

 
Datapoints of note

  • Longer headlines get higher CTRS. Headlines with 16 words garnered a CTR of 0.33%. By comparison, pithy headlines of just four words recorded an average CTR of less than half that, at just 0.14%. Per Polar/Emarketer.


 
Events

 
And again, I would love to know… who do you think does the best mobile first content?
 
Ta,
 
Ben

 


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