This Week in Native Ads 12/22

Ben Young | December 22, 2017

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The final Friday of 2017!
 
As you’re reading this, I’ll be nearing the coast of New Zealand, where the weather looks to be pleasantly sunny.
 
For your Friday ‘lite’ reading, we shared The Best Native of 2017.
 
^ The defining difference this year is what I touched on in Poynter, native is growing up and getting slick. It’s real, it’s competitive and 2018 is going to be the time to shine.
 
I also saw the release of Apple's Podcast measurement, does anyone have some first hand experience they’d be happy to share?
 
Notable Stories this Week

 
Deals/M&A

 
Campaign of the Week

  • [Native for real world native] American Airlines Casper partnership elevates its branded amenity offerings on Shift. A good piece.
  • Sky on Vice, ‘A History of British Anarchy’, prepares you for the new series by taking you on a journey to discover some great British rebels, from past and present.

 
Smartest commentary

  • “Tying these two pieces together – content creation and content distribution – will enable marketers to travel the “last mile” in linking the right content with the right consumer, at the right moment in time.”Craig Aron, SVP Business Development, BidTellect
  • “During a recent Facebook earnings call, the company said it is at peak ad load”TheNextWeb


 
Datapoints of note

 
Events

  • We’re planning our first native ad talks for 2018, reach out if you’d like to get involved.

 
2017, over and out.
 
Ben

 


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