Ben Young
Ben Young
December 8, 2017

The sprint towards the end of the year has speed up this week – making for a quieter week.

I love the stance that Patagonia has taken, in that brands need to stand for something – and internally we were talking about how ‘safe’ everyone tends to play it. Agree/not agree with them, at least they’re a stance. Content.

Notable Stories this Week

Campaign of the Week

Datapoints of note

  • CNN found that nearly 80% of consumers are familiar with branded content, and (lucky for us) across generations, they like it.
  • 63% of those whom CNN surveyed favor inspirational content.

Our friend of our used to head up research & insights at a top tier super cool, Brooklyn based publisher. They did a phenomenal job of turning analytics in to a profit centre is looking for new opportunities. Ping me if you’d like an intro.

We’re also looking for an Account Associate to join the team.

Finally, we’re putting the final touches on the Best Native of 2017 post, please reply with any submissions.