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An archive of our newsletter. This Week in Native Ads was a curated weekly newsletter to help make you smarter on all things native, branded content and the shifts in marketing. It evolved to just the Nudge Newsletter as the native ad industry grew.
I’m back from a brief break. The Facebook narrative has continued (with not much really changing – just more of the same). Following Firefox’s cue, we have paused our Facebook ads – and actually been delighted with the performance on alternatives (Twitter/Google). I’m sure plenty of marketers are doing this right now. Also, I liked this from Recode, here’s who owns everything in big media today. Notable stories this week… Continue reading
Not the best week for Cambridge Analytica huh? A great outcome of all of this, is a framework for privacy moving forward. And maybe better crisis PR for tech companies. For some light hearted perspectives during the week follow @marketoonist. This week I caught on my Apple TV, in the Prime Now app, a piece of branded content for Far Cry (yes I do indulge in a little gaming). Amazon targeted prior purchasers, with content… Continue reading
I thoroughly enjoyed the Slade and BuzzFeed pieces, give them a read, or a save for later. ALSO, Nudge is making a strategist available, for those who need some help, starting, growing or being smarter with content investments. Email Gustaf for more info. Notable stories this week SnapChat approves branded content ads for publishers. Related, each SnapChat update attracts new users. BuzzFeed’s Jonah… Continue reading
I loved this from the Native Advertising Institute, 100 women leaders in native advertising. This week is pretty punchy, with a few datapoints of note. Recently I have broadened some of the stories (i.e. this week, Funny or Die swapping platforms to Vox). The reason is to provide more context on the drivers of change that are impacting native. The market is figuring out who the leaders are, the growth pains are painful for those in… Continue reading
It’s March! This year is zipping by too fast. Last week, we did a Periscope chatting through This Week in Native, would love your feedback if you caught it. Our own Ari Levine was at the ANA this week, Marc Pritchard opened with a succinct summary: “As we all chased the Holy Grail of digital, self-included, we were relinquishing too much control—blinded by shiny objects, overwhelmed by big data, and… Continue reading
It has been the week of everyone re-evaluating their platform strategies. The hub & spoke model is tried and true, whereby you use the platforms as outposts, but always draw back to your owned assets. This is as true now, as it was 10 years ago in digital. I did some early modeling on this (ages ago!) on whether you should provide full RSS feeds of your posts, or just the titles. The takeaway was that by distributing… Continue reading
Keith Weed opened the week saying Unilever will divest from platforms that don’t combat divisive content. He quickly clarified that wasn’t quite the case. But shots fired – point made. What I do like, is that this is getting brands to think about alternative platforms, and there are some great solutions in market. This week FlipBoard have been putting their hand up. Notable stories this week… Continue reading
And we’re back, thanks to Ari for his takeover last week. If you missed it, give it a peek here. I quite liked a couple of things, changing the flow, bringing image & video. We’ll embrace that a bit more. This week we’ve seen how fast a business can unravel, with Newsweek uncovered for ad fraud. Nuts. But a cautionary tale. We’ve just had our inaugural content dinner, with a… Continue reading
Just in time for #BrandBowl52 we’re passing off This Week in Native Ads to Ari Levine, who joined Nudge at the end of 2017 as our CRO. We considered a press release, but figured this would be a bit more Native to Nudge. Ta, Ben (Tap, tap on the mic) Hello, friends of Nudge and fans of Content Marketing, I’m incredibly excited to have joined Ben and the team Nudge, in our mission to… Continue reading
We’re t minus ten days from the Super Bowl, popularly known in our industry as branded content day. Nudge data supports this, with higher than normal engagement on branded content on the day of. More to follow on that next week. Notable stories this week The True Origins of Branded Content > a bit of fun. Adsense now has an option to auto style their native ads. Continue reading
