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Category: This Week in Native Ads

This Week in Native Ads is a curated weekly newsletter to help make you smarter on all things native, branded content and the shifts in marketing.

This Week in Native Ads 7/7

  Google finally opens up native inventory across Adsense. This is big and probably the tipping point of native getting mass adoption. Not that there will be a flood straight away but it’s signal that native is…

Ben Young
Ben Young
July 7, 2017

This Week in Native Ads 6/9

  I’ve been thinking about context, context matters immensely with native. The wrong context with the right audience can be such a wasted opportunity. The way to understand what context is working best comes down to understanding…

Ben Young
Ben Young
June 9, 2017

This Week in Native Ads 5/26

  It’s a dense edition but very good. Note the smartest commentary, datapoints and look out for the ‘post-Google’ generation. And Facebook opens support for Google AMP & Apple News.   Notable Stories this Week…

Ben Young
Ben Young
May 26, 2017

This Week in Native Ads 5/12

  This week I’m keen to hear your thoughts on the most creative native executions, I’m thinking Cocainenomics, Lex Luthor styles. Those that push the barriers of creativity in the space.   Also,…

Ben Young
Ben Young
May 12, 2017

This Week in Native Ads 4/28

Busy week at Nudge, we wrapped up our webinar with Variety on How Entertainment Brands Win at Native. If you have a category you’d really like us to dig into or you’d like to partner with us for…

Hollie-Blue Allum
Hollie-Blue Allum
April 27, 2017

This Week in Native Ads 4/21

Technology campaigns are leading the way this week, some notable news from Google, adyoulike and Facebook and some great commentary around how the industry needs to focus on quality, not just quantity. If you’re working within the entertainment category make…

Hollie-Blue Allum
Hollie-Blue Allum
April 20, 2017

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