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Category: This Week in Native Ads

This Week in Native Ads is a curated weekly newsletter to help make you smarter on all things native, branded content and the shifts in marketing.

This Week in Native Ads 3/31

The thread of conversation this week with more advertisers pulling back on Google is: Quality quality QUALITY! Today, the NYTimes released this story around how Chase reduced its targeting from 400,000 websites to 5,000 to get the same result.

Ben Young
Ben Young
March 30, 2017

This Week in Native Ads 3/23

It’s definitely announcement week, with OutBrain launching a new yield tool, Nativo partnering with Plista/TTD and Teads getting acquired. Also a little announcement from Nudge: We have opened up access to our Facebook Integration, letting any marketer using Facebook…

Ben Young
Ben Young
March 23, 2017

This Week in Native Ads 3/17

A lot of my coffee chats in the last week or so have been around, what is the long run for content? In the long run, brand created content, distributed. Or partner creator content, distributed. In the long run…

Ben Young
Ben Young
March 16, 2017

This Week in Native Ads 3/3

Last week we hosted #NativeAdTalks here in New York – discussing how to win at programmatic native, niche yes, but an interesting conversation. View it here. Disclosures have entered the discourse again this…

Ben Young
Ben Young
March 2, 2017

This Week in Native Ads 2/24

This week I got out of the big smoke and headed to Chicago & Boston to talk native with existing and soon-to-be clients. It’s the best part of my job — sitting down, helping people adopt native. The common…

Ben Young
Ben Young
February 23, 2017

This Week in Native Ads 2/17

We see a native acquisition (with more in the works I hear), WaPo launches a new native unit – and BurdaForward releases insights on how native content drives attitudinal shifts. Notable Stories this Week NY Times looks to…

Ben Young
Ben Young
February 16, 2017

This Week in Native Ads 2/10

It’s a cold and blustery day in NY as I write this week’s Week in Native! A strong thread of conversation as we kick off 2017 is — who is gonna win native? As the industry hits an inflection point,…

Ben Young
Ben Young
February 9, 2017

This Week in Native Ads 2/3

With Ben out this week I’ll be jumping in (Hollie-Blue) to look after TWINA. Another big week for news here in the US, Super Bowl LI around the corner and from native news a focus on programmatic, the…

Hollie-Blue Allum
Hollie-Blue Allum
February 2, 2017

This Week in Native Ads 1/27

With the past week dominated by Trump headlines – we’ve all simply got on with it. Polar released some great data around the future of premium branded content and who will grab the lion share (premium publishers). Google shares…

Ben Young
Ben Young
January 26, 2017

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