amazon-circles
amazon-circles

One big thing
Amazon is on the front foot for consolidating their ad buying into one place. Mirroring Googles moves, this in a way, is a signal towards a more competitive marketplace. Usability, clicks to buy, insights and buying close together, all are things on the way.

Notable stories this week

Deals/M&A

Campaign of the week

Smartest commentary

  • [Twitter thread] NY Times faced decreased digital ad spend this quarter, from the variability of selling in ‘larger’ deals. Read Rafat’s Twitter thread, he predicts layoffs later this year with bloated content studios.
  • ^^ This signals the need for diversified, i.e. direct and non-direct content sales.

Datapoints of note

Events

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Ta,

-Ben

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