Skip to contentAn archive of our newsletter. This Week in Native Ads was a curated weekly newsletter to help make you smarter on all things native, branded content and the shifts in marketing. It evolved to just the Nudge Newsletter as the native ad industry grew.
We made it, we survived Thanksgiving, Black Friday and Cyber Monday! One big thing Reductionism. The art of reducing complexity to improve what remains. I was chatting with some analysts this week – and they think the martech space is going to get a lot of consolidation (on the tech side). And to prepare for that. The reason is simple. Things have gotten far too complicated, and… Continue reading
One big thing Brands should adopt billable hours – but link that to the outcomes they need to create this year. I.e each hour could be worth $100k in growth. The timesheet has been a staple of ad agencies for decades. The business model dictates that they need to know where every hour is going. It keeps them focused and on-track (as much as creatives hate filling them out). Brands should also adapt this same mindset. The reason being,… Continue reading
Welcome to all new readers who have joined this past week and a big congrats to the the winners at the Native Institute Awards. One big thing Ari Paparo’s piece on How business models change incentives in marketing technology is spot on. (CPM, usage, percentage of speed, SAAS). It’s often an underlooked decision, how you buy technology impacts the buyer and seller and can mean your incentives are at… Continue reading
One big thing No one big thing this week — it’s the turn in the quarter where the rush is on pre thanksgiving. At least that’s what I’m telling myself? Enjoy this weeks edition. Notable stories this week NBCU makes cutbacks laying off 50 in their ad sales team. Programmatic’s legacy pricing structure penalize premium. ^ Related, media companies scramble to meet annual goals. LinkedIn integrates… Continue reading
One big thing It’s been earnings week, so a lot of noise around Amazon vs Google, Snap, Twitter. Oath being flat. The narrative has shifted ever so slightly, from taking tv budget, to budget from each other. Especially on Amazon vs Google. Data and privacy has put everyone under the limelight. The real question is, of the bunch,… Continue reading
This week I spoke at AdTech Connect on where content meets advertising, how to make smart decisions from your data and shared our NZ to NY story. I’d love to speak at more events, let me know any you’d recommend. One big thing Consolidation in branded content is coming. From Lauren over at BI, I agree with this. Those that are slick are getting the lions share, then if they have a portfolio they… Continue reading
This week, we here at Nudge celebrated surpassing 3.2 billion impressions in 2018. A big thanks to all of those that helped us get there! Notable stories this week How fraudsters are hiding as real DSPs. An enlightening read. And the FBI seeks help in a media-buying probe. How the BBC ties memory to branded content effectiveness. The… Continue reading
Thanks to Mel for taking over last week, if you missed it here’s a link. Back in action, AdWeek is on here in NY – so panels a plenty. One big thing A decentralized web – Tim Berners-Lee wants it to come back the other way from where central platforms hold your data. To where everyone keeps a wallet of their private date. If you squint – it’s an… Continue reading
Hey friends! Melanie Deziel here, Founder of StoryFuel and the Brand Storyteller Society. Ben is off this week, so I’ve jumped in, in his stead, to deliver this week’s edition of This Week in Native Ads! Notable stories this week Guess it’s time to add “biometric data” to our list of content campaign KPIs: The Telegraph is now measuring branded content with biological response data. While it… Continue reading
One big thing I saw another post from DigiDay, marketers upset at lack of transparency. It’s worth calling out – transparency is an option, if you want it, go get a partner that will deliver it. Dmexco thoughts Dmexco was a bit sweet and sour. That is, I love catching up with peers and meeting new folks in the industry. But it’s largely just one side of the industry so feels tone deaf. There isn’t… Continue reading
