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Category: This Week in Native Ads

This Week in Native Ads is a curated weekly newsletter to help make you smarter on all things native, branded content and the shifts in marketing.

This Week in Native Ads 10/13

I was chatting with a smart marketer earlier this week, who was was saying the industry is over indexed on targeting but under indexed on accountability.   ^ He’s not wrong!   Next week I’ll…

Ben Young
Ben Young
October 13, 2017

This Week in Native Ads 10/6

  BuzzFeed's new Twitter show AM to DM announced 1m viewers this week – but unclear as to how ‘long’ people were watching. Even they don’t know! This is the problem of our times. My take ->…

Ben Young
Ben Young
October 6, 2017

This Week in Native Ads 9/15

With all this year's Dmexco attendees en route home here’s this week in native.   Notable Stories this Week Predictive recommendations creating new inventory for Facebook. This is part of a wider narrative developing around…

Ben Young
Ben Young
September 15, 2017

This Week in Native Ads 9/1

In the race to its IPO, BuzzFeed caves and opens up to programmatic display. Well, that’s the headline but this is a good step, opening up BuzzFeed to the wider programmatic ecosystem. How soon till people are…

Ben Young
Ben Young
September 1, 2017

This Week in Native Ads 8/25

  Another news meaty week, if you didn’t catch WPP earnings (tldr, traditional businesses have slowed spend and WPP hasn’t kept up to date), this means more activity in digital, to catch up.  …

Ben Young
Ben Young
August 25, 2017

This Week in Native Ads 8/11

  Google starts to put pressure on publishers with bad ad experiences ahead of its Google Chrome ad filter. Step in step with their native roll outs. Outtake, ad blocking has only really driven more revenue to…

Ben Young
Ben Young
August 11, 2017

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