This Week in Native Ads

This Week in Native Ads 9/22

  [Via Twitter] Hunter Walk shares early data on his Medium earnings. Reminds me of the early days of Kindle Lending, where there was a fixed pool of cash divided by not many reads, so each was worth a lot more. Keen to see how this unfolds. As a reminder, here’s more on Mediums pivot […] Read More

by , September 22, 2017

This Week in Native Ads

This Week in Native Ads 9/15

With all this year's Dmexco attendees en route home here’s this week in native.   Notable Stories this Week Predictive recommendations creating new inventory for Facebook. This is part of a wider narrative developing around AI content and the ad revenue created from it. WaPo robot reporter has published 850 articles, 500 articles generated 500,000 […] Read More

by , September 15, 2017

This Week in Native Ads

This Week in Native Ads 9/1

In the race to its IPO, BuzzFeed caves and opens up to programmatic display. Well, that’s the headline but this is a good step, opening up BuzzFeed to the wider programmatic ecosystem. How soon till people are placing native in those display units ;)? I’m sure more than a few readers are about to, or […] Read More

by , September 1, 2017

This Week in Native Ads

This Week in Native Ads 8/25

  Another news meaty week, if you didn’t catch WPP earnings (tldr, traditional businesses have slowed spend and WPP hasn’t kept up to date), this means more activity in digital, to catch up.   Notable Stories this Week AdYouLike & AppNexus integrate. TripleLift & Drawbridge partner, for cross-device native. Taboola partners with Getty to help […] Read More

by , August 25, 2017

This Week in Native Ads

This Week in Native Ads 8/18

  This week yielded a few data points from an IPSOS + Polar study on the impact of native content, keep them handy for your next pitch deck. I riff on how we need to push creativity in native and we see more publishers doubling down on video.   Notable Stories this Week Hyatt pulls […] Read More

by , August 18, 2017

This Week in Native Ads

This Week in Native Ads 8/11

  Google starts to put pressure on publishers with bad ad experiences ahead of its Google Chrome ad filter. Step in step with their native roll outs. Outtake, ad blocking has only really driven more revenue to the big guys. Even Facebook's desktop ad revenue stalled, till it started blocking the ad blockers.   Related […] Read More

by , August 11, 2017

This Week in Native Ads

This Week in Native Ads 8/4

  My final week in NZ, it’s a market in the state of rapid catch up, some conversations -> it’s growing rapidly, others are about to flip the switch.   Heading back to the northern hemisphere, where it’s been a bit quiet the last week or so. However, I have pulled together a few recent […] Read More

by , August 4, 2017

This Week in Native Ads

This Week in Native Ads 7/28

  OutBrain acquired Zemanta, a native dsp that buys across most native providers, opening up OutBrains data exposure to right across the industry. Smart.   Gameloft makes some noise about their native offering, as we see TV consumption continue to evolve emerging advertising channels like in-game are going to become more and more compelling.   […] Read More

by , July 28, 2017

This Week in Native Ads

This Week in Native Ads 7/21

  I end this week on the far side of the earth here in Wellington, New Zealand.   As native players in the US are contemplating dropping the word native (as it's the new normal) being in NZ, it's a good reminder many many markets are still adopting it.   Also, we’re hiring an Account […] Read More

by , July 21, 2017

This Week in Native Ads

This Week in Native Ads 7/14

  I spoke on a Spark Foundry panel yesterday, it was a good reminder that many brands are yet to even get their feet wet in native content. Which segways into the Business Insider story – around how brands are shifting to direct buys than programmatic.   Tied to that, the secret of Google & […] Read More

by , July 14, 2017