This Week in Native Ads

This Week in Native Ads 11/10

Welcome to a brisk Friday morning, it’s a short edition this week.   Thoroughly enjoyed this read of how the first banner campaign came to life, ‘we cheered as the first traffic hit our site, which immediately crashed’.   I recall as a teenager making my first GIF ad, you couldn’t have too many frames […] Read More

by , November 10, 2017

This Week in Native Ads

This Week in Native Ads 11/3

Momentum seems to be building behind the idea, take what Facebook has taught marketers, mixing content + media – and back to the open web. Marketers are dusting off the tools, going, what’s out there?   And, according to this ShareThrough study, that consumers are too – demonstrating more trust in news direct from premium […] Read More

by , November 3, 2017

This Week in Native Ads

This Week in Native Ads 10/27

I’m back, with a light tan courtesy of Bermuda!   I’m an avid reader – and got through a fair chunk, if you haven’t caught AntiFragile, Nassim Taleb digs into how things benefit from stressors. Pertinent reading for anyone in the industry.   ^ Note, you probably only need to read the first 60% to […] Read More

by , October 27, 2017

This Week in Native Ads

This Week in Native Ads 10/13

I was chatting with a smart marketer earlier this week, who was was saying the industry is over indexed on targeting but under indexed on accountability.   ^ He’s not wrong!   Next week I’ll be taking a break, as I decompress with the family. So catch you, till then enjoy this week in native. […] Read More

by , October 13, 2017

This Week in Native Ads

This Week in Native Ads 10/6

  BuzzFeed's new Twitter show AM to DM announced 1m viewers this week – but unclear as to how ‘long’ people were watching. Even they don’t know! This is the problem of our times. My take -> that’s probably 1million appearances in the stream, which based on Facebook's CPM would only yield BuzzFeed $150 in […] Read More

by , October 6, 2017

This Week in Native Ads

This Week in Native Ads 9/29

AdWeek madness has ensued so I’ve had to put some extra elbow grease to sort through the noise.   Before we go too far, this week we announced Nudge 3.0, the next wave of our platform with predictive intelligence of content performance & audience interaction, more here and here.   Notable Stories this Week The […] Read More

by , September 29, 2017

This Week in Native Ads

This Week in Native Ads 9/22

  [Via Twitter] Hunter Walk shares early data on his Medium earnings. Reminds me of the early days of Kindle Lending, where there was a fixed pool of cash divided by not many reads, so each was worth a lot more. Keen to see how this unfolds. As a reminder, here’s more on Mediums pivot […] Read More

by , September 22, 2017

This Week in Native Ads

This Week in Native Ads 9/15

With all this year's Dmexco attendees en route home here’s this week in native.   Notable Stories this Week Predictive recommendations creating new inventory for Facebook. This is part of a wider narrative developing around AI content and the ad revenue created from it. WaPo robot reporter has published 850 articles, 500 articles generated 500,000 […] Read More

by , September 15, 2017

This Week in Native Ads

This Week in Native Ads 9/1

In the race to its IPO, BuzzFeed caves and opens up to programmatic display. Well, that’s the headline but this is a good step, opening up BuzzFeed to the wider programmatic ecosystem. How soon till people are placing native in those display units ;)? I’m sure more than a few readers are about to, or […] Read More

by , September 1, 2017

This Week in Native Ads

This Week in Native Ads 8/25

  Another news meaty week, if you didn’t catch WPP earnings (tldr, traditional businesses have slowed spend and WPP hasn’t kept up to date), this means more activity in digital, to catch up.   Notable Stories this Week AdYouLike & AppNexus integrate. TripleLift & Drawbridge partner, for cross-device native. Taboola partners with Getty to help […] Read More

by , August 25, 2017