Campaign of the Week: A Public Transformation Source: New York Magazine Why we like it: This is one of our favourite NY Mag sponsored pieces to date. It’s sponsored by TNT’s new cop-and-crime series Public Morals (set in the 1960’s). The connection to the content is made through imagery of how New York City’s culture has changed dramatically over the last 50 years. A brilliant example of how… Continue reading
Each Thursday at Nudge we review the last week of native content campaigns to find the campaign of the week. Be that the most engaging, most creative or something a little special that stands out. Now each month we’ll also pick a campaign of the month. We’ll take a closer look at the piece of content to examine why it works and what you can learn from it. For August our pick for campaign of the month is… Continue reading
Campaign of the Week: We Gave Southern Barbecue an Aussie Makeover Source: Munchies Why we like it: This piece of content on Munchies, a Vice property, was presented by Budweiser. It’s a great fit for a piece of content that’s centred around American BBQ. It tied the brand to the content through the photography, which felt like a relevant and authentic approach. Quote of the… Continue reading
Campaign of the Week: Sharks, zip lines, and the 13 absolute must-visit Vegas attractions Source: Thrillist Why we like it: A list of the must see attractions in Las Vegas over Summer. What we like about this piece, is that it shows a well known destination, with a different perspective. Using a list format, with high quality photos and snappy commentary that works perfectly for the Thrillist audience. … Continue reading
Each Thursday at Nudge we review the last week of native content campaigns to find campaign of the week, be that most engaging, most creative or something a little special that stands out. We’re going to run a new segment where each month we look at the top piece over the previous month and take a closer look at it to really examine why it works and what you can learn from it. To kick off… Continue reading
Campaign of the Week: Sowing the Seeds Source: The New York Times Why we like it: A great piece of work by Ford in both content and design, leading the way for greener plastics. Making a stand for a worldwide concern we can no longer ignore. Notable Mention: 5 best practices for getting mobile users to pay attention to your native ads Quote… Continue reading
Campaign of the Week: The secret to truly understanding people? Meeting many different kinds and seeing what’s universal. Source: Upworthy Why we like it: This is a sponsored piece about the kindness in people. A really interesting intersection between Upworthy and Airbnb. Linking the two together promotes a sense of community for the Airbnb brand. Quote of the Week Native … is a torrid growth pace“… Continue reading
Campaign of the Week: CH25 – Cadillac A showcase of creators and innovators from a broad range of disciplines who are currently working to drive the world forward. Source: Cool Hunting Why we like it: A series of quotes and articles about the next generation of innovators with simple but well executed design. A creative way to share the future of our design industry and emphasize that Cadillac will be with us… Continue reading
Campaign of the Week: Via an Island of Hope, a New Home – AirBnB Airbnb helps visitors to New York City feel like they belong here, while simultaneously supporting Airbnb hosts and the communities where they live. Source: The New York Times Why we like it: A beautifully executed piece of content by the T Brand Studio that helped share information about Airbnb and educate on… Continue reading
Campaign of the Week: Ant-Man News Stories by Marvel Marvel goes native with fake Ant-Man News Stories. Source: YouTube Why we like it: Taking themes from the upcoming Ant-Man movie and turning them into fake news stories has been a very clever tactic for Marvel. Adding native advertising to the release of films we will be seeing more of in the future. Quote of the Week Creativity is seen as… Continue reading
