

Summer ends
Edition #376
The end of summer, rate of change and why attention and reach is so important.
One big thing
From the sparse editions received over summer you can tell things were quiet. Now weâre back in the hot seat.
If youâre in New York during advertising week this year, Iâm hosting some drinks. Details to be announced in due course but leave your email here. We havenât done this one since 2019, quite a time, but glad to be doing it.
Inflation is this hot topic, and what it means for media. On top of the last few years of turmoil. Spend continues to adjust. Valuations of private companies are down, impacting ecommerce and DTC brands. Snap faces pressure and Apple is looking to eat share. Whilst Netflix partners with Microsoft to deliver ads. Needless to say, the rate of change remains normal for media ha.
Finally, our thoughts go to the royal family. The Queen, a role model for women and girls around the world will be missed.
Notable stories this week
Finally, some details on Netflixâs ad-supported offering.
Media startup aims to capture a chunk of the aerospace industry.
Platforms are pulling back on their creator incentives.
Why attention and reach need each other.
How brands experiment with Web3.
Brands are updating their user-generated content strategies to stretch marketing dollars.
Tony the Tiger is now a Twitch streamer.
SalesForce and NBCU launch new branded series âThe Shiftâ
Andreessen Horowitz introduces a new copyright license for NFTs.
Vox Media is full steam ahead on its events business, with 100+ in 2023.
Instagram scaling back shopping features. Continue reading