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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
This Week in Native Ads

This Week in Native Ads 1/13

Axios kicks off this week with a fresh start and smart approach to native. I like this, a well-curated site and content will attract advertisers. Take a look at the campaigns of the week, increasingly we’re seeing more and more brand integration, to brand safe environments. Whether it’s a hub or email. Notable Stories this Week Medium gives up on ad sales, calling the system ‘broken.’ and counter to that: Politicos Veteran’s New Venture… Continue reading

Ben Young
Ben Young
January 12, 2017
This Week in Native Ads

This Week in Native Ads 1/6

Welcome to 2017! Medium’s downsizing has everyone talking, I shared my thoughts below. Great data points this week, and it seems everyone’s just rolling up the sleeves and getting in to helping native scale, addressing the barriers raised in late 2017. Notable Stories this Week Why SSPs never gained traction among China’s publishers. The ad tech renaissance, a response to Fred Wilson and Jason Kint around Facebook/Google soaking up spend, AppNexus CEO Brian… Continue reading

Ben Young
Ben Young
January 5, 2017
This Week in Native Ads

This Week in Native Ads 12/23

Closing out the year, I touch on the luxury opportunity and the rise programmatic direct, both discussions are interlinked around transparency for advertisers. Where are ads showing and are the numbers real? Fake news isn’t helping! Notable Stories this Week Another metrics mishap from Facebook. This time Instant Articles. Methbot, large-scale video advertising fraud. Video can be very dubious, especially on mobile. There’s a nice commentary on this article too, grounding the… Continue reading

Ben Young
Ben Young
December 22, 2016
This Week in Native Ads

This Week in Native Ads 12/16

Twas the week before the last week of the year – and last minute campaigns were going out left right and centre, whilst some of us were lucky enough to begin to slip away for the holiday season! It was a quiet week on the release front but some good posts for the year ahead. Yesterday, we launched The Best Native Ads of 2016, take a look, please share. And grab… Continue reading

Ben Young
Ben Young
December 15, 2016
Best of

The Best Native Ads of 2016

What a year it’s been! As we close out the year and look to 2017 here are some of the best examples of native advertising. How did we find these? Each week we share campaigns of the week in This Week in Native Ads and we’ve measured thousands of native campaigns throughout the year. This year picking the best was harder than ever before, the bar has gone up, some of the standards set… Continue reading

Ben Young
Ben Young
December 15, 2016
This Week in Native Ads

This Week in Native Ads 12/9

Tough week for Breitbart, losing advertisers, left right and centre. A nightmare scenario for retargeters whose ads aren’t blacklisting. But so, it’s that time of year for wraps, trends and looking ahead to 2017. This week we have IAB members predictions for the year ahead. Keep an eye out for our The Best Native of 2016 released next Thursday, December 15th. Join the webinar to hear our discussion and analysis. Notable… Continue reading

Ben Young
Ben Young
December 8, 2016
This Week in Native Ads

This Week in Native Ads 12/1

After a break, through Thanksgiving, it’s a double whammy mega edition this week. Fake news is the big topic, with Zuckerburg unable to articulate their approach, made worse by Ev Williams’s post on Medium. A lot of informal discussion around how it impacts the companies that rely on advertising arbitrage. Notable Stories this Week Taboola, Fake News is everyone’s business. Co-founder of Reddit bags on native ads whilst… Continue reading

Ben Young
Ben Young
December 1, 2016
Native Advertising

Comprehensive list of native advertising companies

Native advertising is used to create ads that appear less like ads and more like the content on the page that is being browsed. This form of advertising is used to overcome banner blindness, a phenomenon where website visitors consciously or subconsciously ignore display ads. Native advertising works by matching content and using the trust the audience has for the website that is being viewed. B If you haven’t already, you should consider implementing this hot and incredibly effective form… Continue reading

Ben Young
Ben Young
November 17, 2016
This Week in Native Ads

This Week in Native Ads 11/18

Brand safety on recommendation ads is the hot topic this week. i.e. knowing that you advertise without having detrimental content to your left or right in the recommendation grid. In tandem Facebook/Google have/are banning fake news sites from their networks. This should help address the brand safety issue by reducing supply of shit ads. Could this mean a tough quarter for recommendation companies who rely on advertising arbitrage? In the meantime brands will spend on in-feed native, viewed… Continue reading

Ben Young
Ben Young
November 17, 2016
This Week in Native Ads

This Week in Native Ads 11/11

Trying a new section this week, gigs/jobs in the space, ping me if you’d like to add any. Hot topic this week is, what is the path to digital revenues for publishers? Replacing print advertisers fast enough. The challenge here is most of the market are focused on existing digital revenue ala musical chairs, whereas only FB + Google are focused on helping traditional advertisers make the swap to online. I think this is still a big opportunity… Continue reading

Ben Young
Ben Young
November 10, 2016