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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
This Week in Native Ads

This Week in Native Ads 4/21

Technology campaigns are leading the way this week, some notable news from Google, adyoulike and Facebook and some great commentary around how the industry needs to focus on quality, not just quantity. If you’re working within the entertainment category make sure you sign up for our upcoming webinar where we’re partnering with Variety to look at how entertainment brands can win at native. Notable Stories this Week Alphabet Inc.’s Google is planning to introduce an… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
April 20, 2017
This Week in Native Ads

This Week in Native Ads 4/14

Summer has arrived! And with that, the start of summer campaigns. I’m looking to meet up with more people in the industry, so if you’d like to grab coffee, ping me. I’ve also been mulling over Native and the blockchain a bit more, read my LI update here. The blockchain will have a role in native, in allowing brands to manage and verify their content, clicks/distribution. i.e. A brand is happy to pay the market… Continue reading

Ben Young
Ben Young
April 13, 2017
Optimize the quality of your native content distribution with Nudge
Optimize the quality of your native content distribution with Nudge
Content Marketing

Optimizing Content Distribution to Quality

    Not all clicks are created equal.   Every marketer distributing content is looking for quality…   …But whilst content distribution has been growing, the way it’s consumed has changed dramatically. We’re all consuming content on different devices and most of us are consuming content on a second screen whilst watching TV.   All of this makes optimizing to quality a challenge, because all these variables can… Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 13, 2017
This Week in Native Ads

This Week in Native Ads 4/7

A week of announcements & partnerships this week, from Yahoo to Taboola & AdYouLike. It’s a great sign of maturity in the industry, as the bulge of the adoption curve adopts native, integrations are vital. Also want to shout out to a friends company, Brand Brief, they’re letting you run influencer campaigns from your phone. Neat stuff. Notable Stories this Week Although the FTC works with publishers, it has never penalized… Continue reading

Ben Young
Ben Young
April 6, 2017
Optimize Native Content Campaigns on the fly
Optimize Native Content Campaigns on the fly
Native Advertising

5 Tips to optimize Native Content Campaigns on the fly

  All successful native advertising campaigns have one thing in common – premium content.   However, there’s a misconception that once content has gone live, you can’t improve your outcomes.   As soon as your native content goes live you need to continuously analyze performance data in order to understand what is/isn’t working, and why.   In this post we’re going to let you in on our top 5 tips on… Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 6, 2017
Nudge is a painless install for publishers
Nudge is a painless install for publishers
Product Updates

How Publishers Activate Nudge

  Activating Nudge is easy. 1. Nudge has worked across hundreds of different publishers. 2. It’s a piece of Javascript that goes on the content and Nudge has made it super easy to install. No matter your setup, there’s a Nudge solution for you. 3. Nudge is fast loading and doesn’t impact your brand experience, also worth noting that it’s only on your branded partners pages, not network-wide. Schedule a call with a Nudge account manager to… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 31, 2017
Product Updates

How Agencies Activate Nudge

Activating Nudge is easy.     1. Agency emails publisher, CCs in Nudge account manager 2. Nudge account manager, liaises with publisher and activates 3. All set!   FAQ’s – Have you worked with my partner before? Nudge’s across hundreds of accounts each month. It’s Highly likely we have worked with your partner before. If not it’s easy to get it setup on the Nudge platform. – How does it work?… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 31, 2017
This Week in Native Ads

This Week in Native Ads 3/31

The thread of conversation this week with more advertisers pulling back on Google is: Quality quality QUALITY! Today, the NYTimes released this story around how Chase reduced its targeting from 400,000 websites to 5,000 to get the same result. Give it a read. This is just good, smart marketing, finding what works and doing more of it. Question is – why aren’t more advertisers doing this? Why aren’t providers doing it for them? Advertisers have… Continue reading

Ben Young
Ben Young
March 30, 2017
Measure and increase your purchase intent with Nudge
Measure and increase your purchase intent with Nudge
Analytics, Product Updates

Measuring Purchase Intent with Nudge

Rooted in the family tree of predictive analytics, you find purchase intent. In today’s digital world, purchase intent is now an actionable measurement. By identifying purchasing behavior and which steps of the buyer journey that drives real, tangible value, you’ve got the information you need to set some very clear targets to optimize against – in a highly quantifiable way. By measuring purchase intent, it enables you to have a wider conversation around how activities drive it… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 29, 2017
This Week in Native Ads

This Week in Native Ads 3/23

It’s definitely announcement week, with OutBrain launching a new yield tool, Nativo partnering with Plista/TTD and Teads getting acquired. Also a little announcement from Nudge: We have opened up access to our Facebook Integration, letting any marketer using Facebook for distribution to automatically optimize to Nudge metrics like scroll, attention, share, etc. It’s super neat. Watch this space, and if you’d like to be an earlier user, ping me. Notable Stories this Week Facebook launches… Continue reading

Ben Young
Ben Young
March 23, 2017