Ben Young
Ben Young
August 4, 2017

My final week in NZ, it’s a market in the state of rapid catch up, some conversations -> it’s growing rapidly, others are about to flip the switch.

Heading back to the northern hemisphere, where it’s been a bit quiet the last week or so. However, I have pulled together a few recent stories, highlighting developments in the Indian market.

Notable Stories this Week

Campaign of the Week

Datapoints of note

  • A Nativo & comScore study explored the pairing of native ads pair with on-site branded content. The results, the pairing drives an increase in unaided awareness 11%, online ad recall 18% and purchase intent 13%.
  • ^ This might seem obvious but in planning campaigns, factor this in. Consider more of publisher amplification than off-network.
  • Finance specialist Dianomi serves 3.5 billion ad units/monthly.


Thanks, we’re also on the hunt for Account Exec roles, if you know anyone please send them our way, and/or any retweets appreciated.