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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Product Updates

Account Executive, Nudge

Native content is the future. All brands are adjusting their marketing communications to content and in turn native. This is a ground floor opportunity to come in and drive the sales of Nudge. Nudge is a native content platform that helps brands understand the impact of their content. The full toolkit ranges from analytics, to distribution optimization to attribution. We even have a CommonSenseBot, a bot that checks content for anything impacting performance. We are seeking an Account Executive to… Continue reading

Ben Young
Ben Young
August 28, 2017
This Week in Native Ads

This Week in Native Ads 8/25

Another news meaty week, if you didn’t catch WPP earnings (tldr, traditional businesses have slowed spend and WPP hasn’t kept up to date), this means more activity in digital, to catch up. Notable Stories this Week AdYouLike & AppNexus integrate. TripleLift & Drawbridge partner, for cross-device native. Taboola partners with Getty to help improve images. Creative at scale is a big challenge, this… Continue reading

Ben Young
Ben Young
August 25, 2017
Product Updates

Nudge’s Executive Notes (AI)

  Artificial intelligence has gained a lot of attention over the last decade, but based on Google Trends search data, it wasn’t until the autumn of 2016 that the hype really lifted…   …Today, we already see this in things like AI music recommendations, flight simulators and driverless cars.   Our initial experiments at Nudge, hints at the intelligence layer we’re building, and the latest addition to the dashboard has been our Executive Notes. Continue reading

Gustaf Stenlund
Gustaf Stenlund
August 24, 2017
Product Updates

Nudge Demographics – Why it’s Essential for Native Advertisers

  With Nudge, marketers now have a connection from behavior, to demographics, to purchase intent.   This means that they now have the full view of exactly how impactful your content is on your audiences, from start to finish, and where you need to optimize in accordance with the business objectives.     Nudge demographics looks at metrics such as attention minutes, gender and age. It’s one of many of our latest… Continue reading

Gustaf Stenlund
Gustaf Stenlund
August 24, 2017
This Week in Native Ads - Hyatt
This Week in Native Ads - Hyatt
This Week in Native Ads

This Week in Native Ads 8/18

This week yielded a few data points from an IPSOS + Polar study on the impact of native content, keep them handy for your next pitch deck. I riff on how we need to push creativity in native and we see more publishers doubling down on video. Notable Stories this Week Hyatt pulls back on its branded content partnership with The Atlantic, focused on inclusion, after events of last weekend they… Continue reading

Ben Young
Ben Young
August 18, 2017
Cocainenomics by WSJ is a great example of when native gets creative
Cocainenomics by WSJ is a great example of when native gets creative
Commentary

How Native Can Get More Creative

With the recent Google announcement of AdSense native advertising, it is clear that native advertising on the Web is reaching a tipping point. These new formats include in-feed, in-article and matched content. But the idea of being able to provide something creative and thoughtful, in an environment harmonious to the feed or the context of the publication is largely being ignored. Instead. we’re seeing executions that are as bland and uninspired as traditional banner advertising back in the day. Continue reading

Ben Young
Ben Young
August 18, 2017
Facebook will stop charging for accidental clicks
Facebook will stop charging for accidental clicks
This Week in Native Ads

This Week in Native Ads 8/11

Google starts to put pressure on publishers with bad ad experiences ahead of its Google Chrome ad filter. Step in step with their native roll outs. Outtake, ad blocking has only really driven more revenue to the big guys. Even Facebook’s desktop ad revenue stalled, till it started blocking the ad blockers. Related Facebook makes moves to not bill for accidental clicks. My outtake, the fight is on for incremental growth. The opportunity? New places where ads could go. Continue reading

Ben Young
Ben Young
August 11, 2017
How to use Email newsletters to drive high attention minutes to your content
How to use Email newsletters to drive high attention minutes to your content
Strategy

How to Drive Really High Attention With Email Newsletters

  Nudge’s aim is to help people get more value from their content.   One of our solutions gives clients an insight into industry benchmarks (traffic sources, scroll, attention minutes etc.), which are backed by data accumulated from all the hundreds of native content campaigns we track across the board, each month.   We’ve recently been looking into which traffic sources that are driving the highest quality traffic, versus those that do not,… Continue reading

Gustaf Stenlund
Gustaf Stenlund
August 8, 2017
This Week in Native Ads: Google’s native ad blocker for Chrome shows up in Android developer build
This Week in Native Ads: Google’s native ad blocker for Chrome shows up in Android developer build
This Week in Native Ads

This Week in Native Ads 8/4

My final week in NZ, it’s a market in the state of rapid catch up, some conversations -> it’s growing rapidly, others are about to flip the switch. Heading back to the northern hemisphere, where it’s been a bit quiet the last week or so. However, I have pulled together a few recent stories, highlighting developments in the Indian market. Notable Stories this Week Refinery moves branded content further down the funnel by retargeting post… Continue reading

Ben Young
Ben Young
August 4, 2017
This week in native ads: Massive growth at Google this last week
This week in native ads: Massive growth at Google this last week
This Week in Native Ads

This Week in Native Ads 7/28

OutBrain acquired Zemanta, a native dsp that buys across most native providers, opening up OutBrains data exposure to right across the industry. Smart. Gameloft makes some noise about their native offering, as we see TV consumption continue to evolve emerging advertising channels like in-game are going to become more and more compelling. Notable Stories this Week Massive growth at Google. It appears brand safety concerns didn’t hold back growth on their owned platforms, maintaining growth… Continue reading

Ben Young
Ben Young
July 28, 2017