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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Cannes Lions Festival of Creativity
Cannes Lions Festival of Creativity
Product Updates

Nudge Guide to Cannes Lions

Cannes Lions Festival of Creativity 2017 has now passed us by and we wanted to share our key learnings. Ben Young, our CEO & Founder has previous to this made notes about key takeaways from the festival from a native advertising perspective, which you can find here. We were there from Sunday to Wednesday, went along to interesting talks, had an award entry, but were primarily at Innovation Lions to do business, build relationships, meet new people and… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 13, 2017
This Week in Native Ads: Google AdSense Native Ads
This Week in Native Ads: Google AdSense Native Ads
This Week in Native Ads

This Week in Native Ads 7/7

Google finally opens up native inventory across Adsense. This is big and probably the tipping point of native getting mass adoption. Not that there will be a flood straight away but it’s signal that native is moving through the adoption curve. This is the time when the tide really starts to rise. If I’m wrong, I’ll shout you a drink. Notable Stories this Week Publishers can now add the three new formats to their mobile… Continue reading

Ben Young
Ben Young
July 7, 2017
the main themes from Nudge's experience at Cannes Lions 2017
the main themes from Nudge's experience at Cannes Lions 2017
This Week in Native Ads

This Week in Native Ads 6/30

Gustaf & I hung out at Cannes last week, so will start this week off with some some topline thoughts from our discussions at Cannes (around native). Index Exchange were kind enough to ask my thoughts on native too. A few people noted, I missed two weeks of This Week in Native! So this is a catch up edition. Look for the bullets from the Time Inc study… Cannes Takeaways Native… Continue reading

Ben Young
Ben Young
June 30, 2017
content marketing optimizations made easy with Nudge
content marketing optimizations made easy with Nudge
Content Marketing

Content Marketing Optimizations Made Easy

    It’s not that you don’t know how to optimize, it’s finding which smart optimizations there are to make on your content.   Nudge is built from the ground up on two key values, transparency and efficiency. The platform gives you the transparency to deliver efficiency in your content marketing. And better efficiency is going to drive your content marketing ROI.   The challenge for content marketers is that it’s hard… Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 15, 2017
This Week in Native Ads: Native Ad tech content 2017
This Week in Native Ads: Native Ad tech content 2017
This Week in Native Ads

This Week in Native Ads 6/9

I’ve been thinking about context, context matters immensely with native. The wrong context with the right audience can be such a wasted opportunity. The way to understand what context is working best comes down to understanding how well the audience responded. And quite often that is more about post-click, as a headline can get someone to click, but do they read or engage? If they don’t, it’s a wasted click. Read on below to see how PulsePoint are seeking… Continue reading

Ben Young
Ben Young
June 9, 2017
Customized Reporting for Content Optimization with Nudge
Customized Reporting for Content Optimization with Nudge
Product Updates

Customized Reporting for Content Optimization

  Nudge provides custom content reports to allow you to optimize your content.   Customers simply request their reports via the online dashboard.   Why do we do this?   We found that clients have multiple responsibilities and stakeholders. They are smart, savvy marketers and just need a little bit of help, weeding through the data at hand to identify the quick and smart optimizations that will shift… Continue reading

Ben Young
Ben Young
June 8, 2017
This week in native ads: Google will help publishers prepare for a home ad blocker coming next year
This week in native ads: Google will help publishers prepare for a home ad blocker coming next year
This Week in Native Ads

This Week in Native Ads 6/2

Cannes is creeping up, lmk if you’d like to meet. The team have lots of littles goodies yet to be released to the public eye – which we’d love to share. #NativeAdChats is also up, join for the in-between chats. Notable Stories this Week Google will help publishers prepare for a home ad blocker coming next year. Will block own subsidiary ads if not compliant. Welcome to the era of speed. Related,… Continue reading

Ben Young
Ben Young
June 2, 2017
How to Build Smarter Facebook Audiences with Nudge
How to Build Smarter Facebook Audiences with Nudge
Product Updates

Hacking your Facebook Audience with Nudge

  Facebook marketers are constantly searching for quality, as well as for greater campaign transparency.   As we previously touched on in our first post on the Nudge Facebook integration, quality distribution is a common challenge for Facebook Marketers.   But exactly why is it a challenge…?   …Facebook optimizes distribution toward CTR, which can work, but the truth of the matter is that for most marketers, it’s a method… Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 1, 2017
Google announces a string of new updates
Google announces a string of new updates
This Week in Native Ads

This Week in Native Ads 5/26

It’s a dense edition but very good. Note the smartest commentary, datapoints and look out for the ‘post-Google’ generation. And Facebook opens support for Google AMP & Apple News. Notable Stories this Week Taboola is launching a newsfeed type format. Demo here. Facebook testing new tool to sell video ads on publishers sites. They had retrenched from this business prior, as they were worried about data leakage and ad fraud. Facebook inks deals with Vox,… Continue reading

Ben Young
Ben Young
May 26, 2017
Instagram influencers to have similar guidelines to Facebook Branded Content
Instagram influencers to have similar guidelines to Facebook Branded Content
This Week in Native Ads

This Week in Native Ads 5/19

Thanks to a recently cleared visa, I am now able to make it to Cannes. LMK if you’re there! Interesting feedback around, most creative executions last week. Will look to surface a list in the near future. Notable Stories this Week How Vice plans to prove to advertisers that its branded content works. Lots of chat with FTC issuing notices to influencers. Instagram will have this wrapped up shortly with similar guidelines to the Facebook branded content… Continue reading

Ben Young
Ben Young
May 19, 2017