Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Each month we share the latest native content, new product features, upcoming events and more. Never miss another product update; sign up to the newsletter here. Nudge Update, October 2017 Last week we released Nudge 3.0 and we couldn’t be more excited! So far, we’ve received some wonderful feedback from clients and people in this space after our launch on Product Hunt. …we’ve also posted about… Continue reading
Background Nudge is a content data + measurement company. Content is now front and centre of the advertising mix and Publishers need the right tools for this new world. This is a ground floor opportunity to come in and drive the sales of Nudge’s publisher toolkit. Our platform actually does what it says it will do. Culturally we are data-lead/informed. And very entrepreneurial. We have a weekly heartbeat meeting, where we share the data on how… Continue reading
BuzzFeed’s new Twitter show AM to DM announced 1m viewers this week – but unclear as to how ‘long’ people were watching. Even they don’t know! This is the problem of our times. My take -> that’s probably 1million appearances in the stream, which based on Facebook’s CPM would only yield BuzzFeed $150 in earnings. Or another way, cost a brand $150 plus Facebooks margin to buy those ‘views’. Now I’ve stringed… Continue reading
AdWeek madness has ensued so I’ve had to put some extra elbow grease to sort through the noise. Before we go too far, this week we announced Nudge 3.0, the next wave of our platform with predictive intelligence of content performance & audience interaction, more here and here. Notable Stories this Week The Financial Times discovers up to $1.3m/month in fraudulent inventory being sold on ‘exchanges… Continue reading
Nudge integrates artificial intelligence into its native content platform Technology provides predictive intelligence of content performance and audience interaction for native content campaigns. NEW YORK, NEW YORK, – SEPTEMBER 2017 Nudge, a New York-based technology platform, provides reporting and analytics for modern content marketing and native advertising campaigns. Today, it announced an artificial intelligence (AI) integration to provide new prediction models for performance of paid content. The algorithms… Continue reading
Introducing the next exciting phase of Nudge with its newly built AI intelligence layer, features, updates, and Nudge Spectrum. Get in touch with your account manager today, to talk about the latest features. Content prediction ‘Predict how well your content will do before it goes live’ Through Nudge’s latest artificial intelligence layer, the platform now has the ability to determine key metrics associated with a campaign before it goes live,… Continue reading
[Via Twitter] Hunter Walk shares early data on his Medium earnings. Reminds me of the early days of Kindle Lending, where there was a fixed pool of cash divided by not many reads, so each was worth a lot more. Keen to see how this unfolds. As a reminder, here’s more on Mediums pivot away from ads. Notable Stories this Week This is a great interview with… Continue reading
Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #4 Programmatic Direct Native Advertising Over the last couple of years, digital advertising buyers have had… Continue reading
Each month we share the latest native content, new product features, upcoming events and more. Never miss another product update; sign up to the newsletter here. Nudge Update, September 2017 This month we’ve got a very special edition of our product newsletter for you, as we’ll be sharing some of our latest, most exciting new features, pre press-release… On that note we’re excited to tell you about… Continue reading
With all this year’s Dmexco attendees en route home here’s this week in native. Notable Stories this Week Predictive recommendations creating new inventory for Facebook. This is part of a wider narrative developing around AI content and the ad revenue created from it. WaPo robot reporter has published 850 articles, 500 articles generated 500,000 clicks (around the election). Jack Marshall at WSJ asked FB why they allow… Continue reading