Home BreadcrumbBlog

Blog

Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

A guide to Content marketing’s #1 goal – Brand Awareness

Advertisers seem to be on a perpetuating hunt for the new innovative spot for their marketing message in order to reach brand awareness. Ads are basically everywhere; in the taxi, on the train, billboards, magazines, public bathrooms and even all the way onto our bare skin, and we see them as much as 5000 times each day. So how are companies standing out in the crowd, and how do they avoide to cross… Continue reading

Mikaela Johansson
Mikaela Johansson
April 14, 2014

The Power of Emotion in Content Marketing – What makes it Shareable?

The best way to engage with your audience and potential customers is via content marketing. It’s handy when you want to improve your search rankings, increase brand loyalty, engagement, visibility, and driving social sharing and interaction. Emotional engagement is a fundamental aspect in every successful content marketing strategy. Right now, one of the biggest trends in content marketing is visual storytelling; people share information, videos, pictures and other types of media with each other all the time. As… Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 11, 2014

How Nudge can help with Blogger Outreach

Blogger Outreach is a tried and tested methodology for brands to reach outside their audiences and capitalize on the great communities passionate independent bloggers have created. The challenge has been – how do we substantiate that value? Not only from the bloggers perspective – they want to charge fair pricing, and fair pricing means they can stick to their editorial standards and do right by their community. For their customers (brands) it means fair pricing in terms of performance. But… Continue reading

Willem Ockhuysen
Willem Ockhuysen
April 7, 2014

Cross Domain Analytics

One neat thing about Nudge – is that it works across domains. Say you’re running a Content Campaign across three different domains, we simply give you code for each of them. Then the data from each is automatically pulled into your Nudge Dashboard. As easy as that. Continue reading

Ben Young
Ben Young
April 2, 2014

Are you refusing to do influencer marketing?

My name is Ben Young and I’m the founder of Young & Shand. We’re a digital agency who build products.  Nudge is the name of the product we’re currently launching in the US market. As the name suggests, myself and Duncan Shand started the company. I’m here in New York expanding the business and Duncan is in New Zealand growing the company there.  So far, it’s been a wild ride full of challenge, mistakes, learnings… Continue reading

Ben Young
Ben Young
April 2, 2014

Outbrain – Smarter Publishing

Today’s marketing is all about content, or not just content but good content. Everyone wants to create content and draw attention to their blog, article, product, brand and so on. And they are also willing to pay money for it. Why is that? Well, according to Demand Metrics, content marketing has been known to generate three times as many leads as traditional leads. Statistic research from Voliter Digital claims that shared pieces of content are up to five times… Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 1, 2014

Visual Storytelling – Why use it?

Digital marketing has in recent years created higher expectations for both customers and employees due to all the different ways they can be reached. Social media plays a big part in this along with the fact that people more or less carry a mobile device on their person at all times. Studies have shown that people pick up their phones 150 times per day, and emails are checked 30 times per hour. With all that content going around the internet,… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 27, 2014

Your guide to a smarter Content Strategy

The following is a summary of both general content marketing tips and on specific platforms; it will be especially helpful if you’re at the beginner stage within your content marketing strategy! General starting tips for content marketing: Stop selling – Give your readers information they want and need. Solve a problem – Figure out what your potential customers are searching for and help them solve that problem. Cross-devices… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 15, 2014

Our Twitter Lead Generation Card Hacks

Twitter Lead Generation cards are used for generating leads, as the name suggests, and after a bit of tweaking they have been working great for us. The cards work best when linked to your CRM software, so you can set and forget (There are instructions on the Twitter Ads page about how to link this). 1. The Plan With a standard Tweet, you only have a small amount of space to communicate your message. The… Continue reading

Ben Young
Ben Young
March 13, 2014