Scroll Depth enables you to see how much engagement you get on your pages. It identifies how all of your users are consuming your content with the view that more consumption is better than less. It provides an objective benchmark to identify the quality of your pages.
Marketers often ask, what is a good benchmark for scroll? An average of 53% is typical. With shorter content you expect it to be higher, and then lower for longer content. The best benchmark is your own, you can use tools like Nudge to find yours. Then use this as a KPI for creators or as a point of improvement across the board.
Finding the areas where people tend to drop off, enables you to find where you need to adjust the content. Maybe consider restructuring the content. Adding images, or videos. Or shifting calls to action.
A common problem is that the average user doesn’t get to a call to action, so identifying where the average scroll is. Then ensuring that journey includes at least one call to action. And it doesn’t just impact conversions, it impacts brand impact too. If someone leaves the content before knowing who it is from, it can have little to no impact on your brand.
This type of measure is helpful for any type of content marketing, digital experience analysis, ecommerce product listings or event custom content.