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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Analytics

What should a marketing report be about

A marketing report should be a valuable document that highlights how the work has performed, and how it delivered on the marketing objective. So the reader can get an idea of what marketing sought to achieve, and how well it did. Elements that should go into an effective report: Reiterate the objective The dates of analysis Screenshots of the work Summary of performance and timeline of the work going live Identify any learnings/observations Recommendations for next time Imagine its like… Continue reading

Ben Young
Ben Young
October 21, 2022
Analytics

Which KPI should be tracked in a weekly content marketing report

The KPI that should be tracked, is the one that best indicates progress against your business objective. Starting with what you want to achieve, the work you are doing is to deliver on that objective. So you want a KPI that reflects that. It could be as simple as, how much content did you create this week. It might be one of the common content performance metrics: Reach, how many people are we getting in front of Attention, how long… Continue reading

Ben Young
Ben Young
October 21, 2022
Analytics

What are the best digital marketing reporting tools

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Nudge makes reporting a whole lot easier. With shareable links, so you can share views direct from the dashboard. Rather than having to create a report. Or use the… Continue reading

Ben Young
Ben Young
October 21, 2022
Analytics

What marketing reports dashboarding solution would you recommend

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.  Nudge makes reporting a whole lot easier. With shareable links, so you can share views direct from the dashboard. Rather than having to create a report. Or use… Continue reading

Ben Young
Ben Young
October 21, 2022
Analytics

What is the most amazing online marketing reporting tool

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Nudge makes reporting a whole lot easier. With shareable links, so you can share views direct from the dashboard. Rather than having to create a report. Or use the… Continue reading

Ben Young
Ben Young
October 21, 2022
Analytics

What are the best tools to help create weekly/monthly marketing reports

For creating marketing reports – Nudge is a helpful analytics solution. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. The insights section, lets you copy/paste insights into your reports. Which makes it so much easier to get those… Continue reading

Ben Young
Ben Young
October 21, 2022
Analytics

How do I create a digital marketing report for a client

The best place to start, is to build out your template. A general template for a marketing report should look like: Reiterate the objective The dates of analysis Screenshots of the work Summary of performance and timeline of the work going live Identify any learnings/observations Recommendations for next time Starting with the business situation and objectives is helpful to remind the reader of the context, of the work and performance they are about to see. A power up move, is… Continue reading

Ben Young
Ben Young
October 21, 2022
Analytics

How do I make marketing report

The best place to start, is to build out your template. A general template for a marketing report should look like: Reiterate the objective The dates of analysis Screenshots of the work Summary of performance and timeline of the work going live Identify any learnings/observations Recommendations for next time Starting with the business situation and objectives is helpful to remind the reader of the context, of the work and performance they are about to see. A power up move, is… Continue reading

Ben Young
Ben Young
October 21, 2022
Analytics

What ways do you improve upon your marketing report writing

A good place to start, is to spend some time digesting other forms of writing, that work masterfully at distilling data and insight into a report. Quarterly reports for public companies are a good place for this. Download half a dozen, print them out, grab a highlighter and a cup of coffee. And spend a few hours reading them, highlighting how they articulate things. How they weave data and high impact writing together. That’s what a good marketing report should… Continue reading

Ben Young
Ben Young
October 21, 2022
Analytics

What makes an Executive Summary stand out for a marketing report

When it is written with conviction, ground in facts and avoids superlatives. Lay out exactly how it is, in a clear and easy to understand fashion. If you’re looking for references, go try and read quarterly reports from public companies. They are masters at presenting a lot of information in a clear, easy to understand fashion. You can even start by writing it in bullet points, then reworking it into a few paragraphs. This helps you start with the facts… Continue reading

Ben Young
Ben Young
October 21, 2022