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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Commentary

YouTube Strategy

Edition #389 A Youtube masterclass on strategy, TikTok is cheaper and Robinhood to launch new media arm. This week YouTube announced free streaming channels. “A YouTube spokeswoman said the company is running a small experiment that lets a subset of viewers watch free, ad-supported channels and is using it to gauge viewer interest. “We’re always looking for new ways to provide viewers a central destination to more easily find, watch and share the content that matters most… Continue reading

Ben Young
Ben Young
January 20, 2023
Shine the light on how your content performs with analytics
Shine the light on how your content performs with analytics
Content Marketing

Guide to Content Marketing Analytics

Content marketing analytics is measuring and analyzing content marketing efforts. The metrics are shown in an online dashboard. Content marketers can use this data as a feedback loop to enable them to measure progress, find areas of improvement and link back to business results.  Before proceeding further, if you do not know enough about content marketing metrics, I recommend the following articles. What are some content marketing metrics to follow? Why type of content marketing metrics does Nudge… Continue reading

Ben Young
Ben Young
January 18, 2023
Analytics

Guide to Campaign Analytics

Campaign analytics is the process of collecting & analyzing data on advertising & marketing campaigns. The aim of campaign analytics is to provide a feedback loop for how the campaign is going, and to make adjustments to improve the overall outcomes. This can be a challenging exercise, to collect the data, and get signal from it in a fast enough time frame. Often analytics teams rely on multiple tools to get the understanding they need.  Read more: Nudge… Continue reading

Ben Young
Ben Young
January 17, 2023
Strategy

Content Marketing Insights 2023

The latest in Content Marketing Insights, the state of content, research, data points & trends. This post is a comprehensive collection of data points and research around content, content marketing, branded content and native advertising. The stats covers performance, growth, trends for brands, content studios (publishers) and platforms. It is continuously updated, as we share new data in our weekly newsletter. If you were to sum it up, all the data reflects how consumers are responding to content and what… Continue reading

Jessica Toib
Jessica Toib
January 17, 2023
Commentary

2023 Begins

Edition #388 What Wall Street thinks will happen this year and what that might mean for marketers. Investment banks like Goldman Sachs release annual outlook reports, to keep their clients informed and to drum up business ????. This years report from Goldman is titled Heavy Fog. I thought I’d take a peek, from the lens of a CMO. What can their POV on the markets, provide as intel for marketers. After all, businesses march to the beat of… Continue reading

Ben Young
Ben Young
January 13, 2023
Product Updates

Enterprise Pricing

How Enterprise pricing works at Nudge. We charge a platform fee, which is based on traffic volume. To estimate, you can use our Pricing calculator at the bottom of our pricing page. Typically you can bundle Enterprise Services once your platform fee exceeds $70k/year or $5.8k/month.   Notes on what counts as billable traffic For agencies, if you are placing Nudge on the destination page or piece of content. You want to estimate the total traffic or clicks to… Continue reading

Ben Young
Ben Young
January 5, 2023
Product Updates

How Nudge pays for itself

Nudge is a toolkit to help businesses to get a better understanding of how customers are engaging. That feedback loop helps them make better decisions to improve effectiveness and efficiency. The ways Nudge pays for itself is through time saving for the folks using the technology. Enabling them to get to insights and action faster. And encouraging more use of data in their workflows through the easy to use dashboard. Once these are actioned, an improvement of a 5-15% on… Continue reading

Ben Young
Ben Young
January 3, 2023
Commentary

2022 Fin

Edition #387 Final thoughts on 22 and the year ahead. Top searches of the year & what is the color for 23? We finished out last years note, sending some NFTs out. Which was a fun exercise. I occasionally pull out my phone, and gaze at my NFT. But seriously, it was fun, make an image, mint it on the Solana blockchain, get folks addresses, send them out. However, I don’t think we’ll be doing that… Continue reading

Ben Young
Ben Young
December 16, 2022
Best of, Branded Content

Best Branded Content & Native Advertising Examples of 2022

This isn’t our first rodeo – we’ve been highlighting the best branded content for years. Find more inspirational pieces from previous editions here: 2021, 2020, 2019, 2018, 2017, 2016, and 2015. You might also be interested in our piece on measuring the success of your branded content. What you are seeing, are the select pieces we feature in our weekly newsletter. Subscribing to that is the easiest way to keep on top of… Continue reading

Ben Young
Ben Young
December 12, 2022
Commentary

Content rights

Edition #386 On why content rights will plague ChatGPT, ad growth slows in 23 and universities as the new media companies. ChatGPT debuted last week, to much fanfare, the NY Times called it “social media’s newest star”. How it works is, you can give it a prompt, and chat with the AI bot. Finding answers, writing scripts, or even interactive games. Leading to StackOverflow to ban AI-generated answers. Many calling that it may replace Google Search… Continue reading

Ben Young
Ben Young
December 9, 2022