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BlogBridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Advertising analytics is measurement and analysis of advertising campaigns. The data is collected as ads are served and engaged with by consumers. Then pushed to an online dashboard, where advertisers can access their data and analysis. There are a lot of specialist areas in advertising analytics where providers help cover a certain type of advertising or medium. Continue reading
The challenge of bringing on any new vendor is understanding how it adds value to what you’re already doing. The ultimate stress test is how a vendor helps pay for itself and generates a greater return on investment. This is the biggest litmus test that Nudge holds ourselves to. How Nudge helps pay for itself 1. Back the winning horse. One of our clients quickly learned that one of their pieces of content outperformed others by 60%, meaning… Continue reading
Google Ads is measuring clicks that clicked on your ad, and Nudge measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Ads and Nudge. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but… Continue reading
Twitter Ads is measuring clicks that clicked on your ad, and Nudge measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Twitter Ads and Nudge. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but… Continue reading
LinkedIn Ads is measuring clicks that clicked on your ad, and Nudge measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between LinkedIn Ads and Nudge. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but… Continue reading
Facebook Ads is measuring clicks that clicked on your ad, and Nudge measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Facebook Ads and Nudge. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but… Continue reading
The biggest cause of discrepancies between Adobe Analytics and Nudge, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can also be different… Continue reading
The biggest cause of discrepancies between Adobe Analytics and Nudge, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can also be different… Continue reading
Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Continue reading
Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Continue reading