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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Campaign of the Week: reForm When blogging platform Medium published Re:form on Tuesday, its latest “collection,” readers may have notice something entirely new to the site: advertising. Source: Medium Why we like it: BMW expressing their brand values through their placement, also embracing the medium community by supporting a topic rather than a specific post. We’ll watch this as it progresses. Quote of the Week:… Continue reading
Campaign of the Week: Peek Inside This Entrepreneur’s Zen Home Before becoming an entrepreneur, Mike Del Ponte spent several years traveling the world volunteering and working in microfinance. The influence of global cultures blended with modern minimalism shows in the space he currently inhabits in San Francisco. Pieces sleek and digital are placed comfortably alongside the raw and colorful collections from global travels. Source: Mashable Why we like it: The… Continue reading
Campaign of the Week: Amazingly Humanlike Robot Able To Commit Thousands Of Mistakes Per Day Saying they have been able to replicate human behavior more closely than ever before, researchers at MIT unveiled Tuesday a remarkably advanced robot that is capable of committing thousands of mistakes per day. Source: The Onion Why we like it: The idea of bringing The Onion satire through to a piece of sponsored content is… Continue reading
We’re pretty overt about this, we have a free version of Nudge it’s actually right over here: Right there on our homepage. This is actually pretty powerful, the reason is in it’s flexibility. You can put any url in there and get data. This is super helpful and lets you begin to make comparisons. Here’s 101 ways to use Nudge Check out your competitors campaigns. Sure you don’t have analytics on it but now you do. Compare your… Continue reading
In short – a lot of Facebook pages have been hit by the Facebook algorithm change. The way to combat that is to increase your EdgeRank, a measure of how good your Facebook content is. Similar to Google with PageRank, this is an algorithm as to what to show on the homepage. The newsfeed is the same as the first page of Google. So, what we’ve learnt to do, is post to Facebook, then put a little spend behind our… Continue reading
Campaign of the Week: You Take A Picture Of Your Food And Tag It. What You Get Is Less Hunger Tag your food pictures with #mealforameal (bonus if you spell it out in mustard) and share this thing. We’ll be helping those in need in the time it takes you to take a picture. Source: UpWorthy Why we like it: Part of an integrated campaign, this is a great use of native… Continue reading
The Nudge team is at the Native Advertising Summit today in San Francisco, we’ll be doing live updates throughout the day. Follow the hashtag #NAS2014 on Twitter and check out our Twitter list of attendee updates. Continue reading
Campaign of the Week: Five Ways Good Design Can Help Your Business Good design is good business. Now more than ever this well-worn phrase, coined by long-time IBM Chairman-CEO Thomas Watson Jr., is worth repeating. In an increasingly competitive business landscape, design is the new battleground and the success of your business depends on it. Source: AdAge Why we like it: It’s a great piece, that… Continue reading
Native Ad Campaign of the Week: Why Your Next Airplane Might Be 3D Printed By 2020, GE Aviation will produce more than 100,000 manufactured components for its line of commercial and military engines. Source: Forbes Why we like it: Great piece of content, thought leadership focus and ties back to the audience EMC is trying to reach. Quote of the Week: Source: B2C News: Here’s What It Looks… Continue reading
A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune case study to bring these measurement challenges to life. This whitepaper is aimed to help brands evaluate their own native ad investments and learn more about native ad measurement. Using Nudge, we were able to get a picture of how each… Continue reading