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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Campaign of the Week: 4 Native Ads the Media’s Talking About Native advertising is perhaps the biggest trend in advertising. According to a recent eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 billion to $5 billion by 2017. Advertisers and publishers — and even readers — are helping to evolve the practice. And that means our understanding of the best and worst examples of native advertising… Continue reading
Campaign of the Week: Golf takes zany ride in VW native advertising This month’s advertising launch for VW’s redesigned 2015 Golf puts the car at the center of a zany online video on Funny or Die, the comedy website founded by comedian Will Ferrell. The three-minute video is a piece of so-called native advertising, a hot new format in marketing circles in which publishers host content that looks like their own but actually comes… Continue reading
We are seeking a junior product manager to join our team. It’s a generalist sort of role including: product design, management and some hands on marketing. Day to day includes: – Management of product growth & refinement – Design, collateral & product – Marketing of product: content & advertising – Learning – Lots of coffee – Banter It is a design heavy role but as we’re a small team we want a dash of… Continue reading
I’ve long been a fan of Evernote – the note keeping app, I joined way back in October 2008 but only seriously started using it the next year, and that’s the typical use case of Evernote. The percentage of people who pay in the first month is like one half of one percent. But if they use it for a year, that goes up to seven percent. In the second year, it goes up to 11 percent. Our oldest cohort, the people… Continue reading
The clear theme this week is disclosure, with a few articles providing different views. We’ve shared them and included a short write up on our yet to be released study. Campaign of the Week: 6 Steps to Fewer, Shorter and More Efficient Meetings Few aspects of corporate culture are more widely disliked and ridiculed than intra-office meetings. Employees, for the most part, feel that they’re tedious. Managers openly complain about their ineffectiveness. The worst part… Continue reading
Campaign of the Week: Hartford Man Offers Haircuts In Exchange For Hugs In some ways, Joe Cymerys is one of the richest men in the world, but his wealth has nothing to do with money. Although he was an accountant for decades, his most successful years have been spent giving homeless men free haircuts in exchange for hugs. Source: Huffington Post Why we like it: A heartwarming story, followed… Continue reading
Campaign of the Week: Watch This Dyson Tackle Serious Messes with Satisfying Ease There’s definitely something satisfying and stress relieving about conquering a mess. Dyson’s DC59 Motorhead is the perfect sidekick to battle domestic chaos. For that instantly gratifying, cathartic experience of watching a dirty disaster transform into a clean home, check out these GIFs showing the DC59 Motorhead in action. Warning: this cordless vacuum’s powerhouse moves can be mesmerizing. Source: … Continue reading
Campaign of the Week: 19 Ways To Make The Most Of Summer In New York Before It’s Over Summer is when New Yorkers come out to play. The New York Lottery partners with BuzzFeed to make sure you get the most out of summer with a classic list format. Source: Buzzfeed Why we like it: Timely (end of summer), actual utility – people are thinking about what to do… Continue reading
Campaign of the Week: There Are Two Shapes Of Shoes Men Should Never Wear Ever since we wrote about avoiding square-toed and overly-pointy shoes — because they look unnatural and are the most obvious signs of cheaply-made, mass-produced footwear — we’ve received many questions about what shape(s) to look for. Source: Business Insider Why we like it: It’s the right strategy for the brand, they tap in to a… Continue reading
Campaign of the Week: reForm When blogging platform Medium published Re:form on Tuesday, its latest “collection,” readers may have notice something entirely new to the site: advertising. Source: Medium Why we like it: BMW expressing their brand values through their placement, also embracing the medium community by supporting a topic rather than a specific post. We’ll watch this as it progresses. Quote of the Week:… Continue reading