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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Campaign of the Week: Death of the Wallet? Apple’s foray into contactless payments has put “mobile payments” on everyone’s lips, even though the industry has been growing steadily over the past few years. Purchases made using a smartphone or tablet rose 48% year-over-year to $8 billion during the second quarter of 2014. That growth is 3x that of desktop ecommerce, and it’s the swiftest increase in mobile spending since Q1 of 2012. By 2020,… Continue reading
Campaign of the Week: Art of the Thrill We remember the thrills. The moments that make our hearts beat faster and adrenaline run: the first kisses and game-winning home runs, the mountaintops and graduations. But they’re fleeting. They happen, and then they’re gone. In these digital days, though, it’s becoming clear those high points don’t just leave an impression in our memories—they ripple throughout our bodies too. Our lungs and hearts no longer only… Continue reading
Campaign of the Week: How Apps Might Change Your Swing In October of 1984, the historically great 104-game winning Detroit Tigers took on the San Diego Padres and their historically dreadful brown and orange uniforms in the World Series. It was a brutal mismatch that the Tigers exploited as ace Jack Morris pitched two complete games and star outfielder Kirk Gibson pounded two home runs for five RBIs in the decisive Game 5. Continue reading
As a by-product of a recent study, we found that of the participants that identified sponsored content as an ad, 88% could recall the brand in the article. An astonishing result. We recruited participants to read sponsored content and answer a short survey afterwards. Of the questions, one was to identify who the ad was for. There were a two key content types: 1) Thought leadership in the brands area. 2) Interview series brought to you by the brand. Continue reading
Campaign of the Week: 4 Native Ads the Media’s Talking About Native advertising is perhaps the biggest trend in advertising. According to a recent eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 billion to $5 billion by 2017. Advertisers and publishers — and even readers — are helping to evolve the practice. And that means our understanding of the best and worst examples of native advertising… Continue reading
Campaign of the Week: Golf takes zany ride in VW native advertising This month’s advertising launch for VW’s redesigned 2015 Golf puts the car at the center of a zany online video on Funny or Die, the comedy website founded by comedian Will Ferrell. The three-minute video is a piece of so-called native advertising, a hot new format in marketing circles in which publishers host content that looks like their own but actually comes… Continue reading
We are seeking a junior product manager to join our team. It’s a generalist sort of role including: product design, management and some hands on marketing. Day to day includes: – Management of product growth & refinement – Design, collateral & product – Marketing of product: content & advertising – Learning – Lots of coffee – Banter It is a design heavy role but as we’re a small team we want a dash of… Continue reading
I’ve long been a fan of Evernote – the note keeping app, I joined way back in October 2008 but only seriously started using it the next year, and that’s the typical use case of Evernote. The percentage of people who pay in the first month is like one half of one percent. But if they use it for a year, that goes up to seven percent. In the second year, it goes up to 11 percent. Our oldest cohort, the people… Continue reading
The clear theme this week is disclosure, with a few articles providing different views. We’ve shared them and included a short write up on our yet to be released study. Campaign of the Week: 6 Steps to Fewer, Shorter and More Efficient Meetings Few aspects of corporate culture are more widely disliked and ridiculed than intra-office meetings. Employees, for the most part, feel that they’re tedious. Managers openly complain about their ineffectiveness. The worst part… Continue reading
Campaign of the Week: Hartford Man Offers Haircuts In Exchange For Hugs In some ways, Joe Cymerys is one of the richest men in the world, but his wealth has nothing to do with money. Although he was an accountant for decades, his most successful years have been spent giving homeless men free haircuts in exchange for hugs. Source: Huffington Post Why we like it: A heartwarming story, followed… Continue reading