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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
This Week in Native Ads

This week in Native Ads 10/30

  Campaign of the Week: Flavoured Trend, New Flavors Every whisky has its own flavour profile. Most Canadian whisky tastes of honey, maple and toffee. Flavoured whisky takes one of these notes and intensifies it. “That’s why it works so well,” says Don Livermore, master blender at Wiser’s. “It still tastes like whisky, but with a more pronounced flavour.” Here, Livermore explains the flavoured-whisky trend.  It tastes like whisky, but with one flavour in the forefront. “When you… Continue reading

Ben Young
Ben Young
October 30, 2014
Product Updates

Hiring: VP of Sales

We are seeking a senior sales person to join our team, you will be leading the charge on on our existing pipeline of leads. We have more than we can keep up with! Day to day includes: – Pitching prospects – Helping us move deals through the pipeline – Assisting with onboard (we’re still a small team) – Developing new pitches & vertical development – Giving feedback to our product team – Working alongside… Continue reading

Ben Young
Ben Young
October 30, 2014
This Week in Native Ads

This week in Native Ads 10/24

  Campaign of the Week: Death of the Wallet? Apple’s foray into contactless payments has put “mobile payments” on everyone’s lips, even though the industry has been growing steadily over the past few years. Purchases made using a smartphone or tablet rose 48% year-over-year to $8 billion during the second quarter of 2014. That growth is 3x that of desktop ecommerce, and it’s the swiftest increase in mobile spending since Q1 of 2012. By 2020,… Continue reading

Ben Young
Ben Young
October 23, 2014
This Week in Native Ads

This Week in Native Ads 10/17

  Campaign of the Week: Art of the Thrill We remember the thrills. The moments that make our hearts beat faster and adrenaline run: the first kisses and game-winning home runs, the mountaintops and graduations. But they’re fleeting. They happen, and then they’re gone. In these digital days, though, it’s becoming clear those high points don’t just leave an impression in our memories—they ripple throughout our bodies too. Our lungs and hearts no longer only… Continue reading

Ben Young
Ben Young
October 16, 2014
This Week in Native Ads

This Week in Native Ads 10/10

  Campaign of the Week: How Apps Might Change Your Swing In October of 1984, the historically great 104-game winning Detroit Tigers took on the San Diego Padres and their historically dreadful brown and orange uniforms in the World Series. It was a brutal mismatch that the Tigers exploited as ace Jack Morris pitched two complete games and star outfielder Kirk Gibson pounded two home runs for five RBIs in the decisive Game 5. Continue reading

Ben Young
Ben Young
October 9, 2014
Reports

88% brand recall on custom native ads

As a by-product of a recent study, we found that of the participants that identified sponsored content as an ad, 88% could recall the brand in the article. An astonishing result. We recruited participants to read sponsored content and answer a short survey afterwards. Of the questions, one was to identify who the ad was for. There were a two key content types: 1) Thought leadership in the brands area. 2) Interview series brought to you by the brand. Continue reading

Ben Young
Ben Young
October 7, 2014
This Week in Native Ads

This Week in Native Ads 10/03

  Campaign of the Week: 4 Native Ads the Media’s Talking About Native advertising is perhaps the biggest trend in advertising. According to a recent eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 billion to $5 billion by 2017. Advertisers and publishers — and even readers — are helping to evolve the practice. And that means our understanding of the best and worst examples of native advertising… Continue reading

Ben Young
Ben Young
October 2, 2014
This Week in Native Ads

This Week in Native Ads 09/26

  Campaign of the Week: Golf takes zany ride in VW native advertising This month’s advertising launch for VW’s redesigned 2015 Golf puts the car at the center of a zany online video on Funny or Die, the comedy website founded by comedian Will Ferrell. The three-minute video is a piece of so-called native advertising, a hot new format in marketing circles in which publishers host content that looks like their own but actually comes… Continue reading

Ben Young
Ben Young
September 25, 2014
Product Updates

Seeking an entry level Product Manager

We are seeking a junior product manager to join our team. It’s a generalist sort of role including: product design, management and some hands on marketing. Day to day includes: – Management of product growth & refinement – Design, collateral & product – Marketing of product: content & advertising – Learning – Lots of coffee – Banter It is a design heavy role but as we’re a small team we want a dash of… Continue reading

Ben Young
Ben Young
September 24, 2014
Native Advertising

How Evernote should use Native Ads

I’ve long been a fan of Evernote – the note keeping app, I joined way back in October 2008 but only seriously started using it the next year, and that’s the typical use case of Evernote. The percentage of people who pay in the first month is like one half of one percent. But if they use it for a year, that goes up to seven percent. In the second year, it goes up to 11 percent. Our oldest cohort, the people… Continue reading

Ben Young
Ben Young
September 23, 2014