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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Native Advertising

How do you separate out the value of the publisher and the value of the content?

When dealing with paid content, a big question is, what am I getting for my money? This often distills into two components 1) The value of the publishers audience. 2) The value of the content produced. Nudge measures native ad content day in/day out, so we are often having this conversation. We also see how different content performs on the same publisher and sometimes how the same content performs across different publishers. Here are some of the learnings. How to… Continue reading

Ben Young
Ben Young
May 5, 2015
This Week in Native Ads

This Week in Native Ads 05/01

  Campaign of the Week: Quaker – My Morning Routine The morning happens to be the most rushed part of the day, and squeezing time in for breakfast isn’t always easy. Quaker offers a convenient and wholesome breakfast solution with new Quick 3-Minute Steel Cut Oats – available in Original, Brown Sugar & Cinnamon and Blueberries & Cranberries. Why we like it: Using some popular bloggers, Quaker has a new campaign providing recipes to… Continue reading

Ben Young
Ben Young
April 30, 2015
Analytics

How to measure native content

Paid content has thrown a real spanner in the works. Brands were already skeptical of some of their display metrics, which is why viewability came about. Now imagine all those banners turning in to paid content, it opens up flood gates of questions. Your content which has been produced for a specific objective is out there in the wild. On sites you can’t always see to people who you don’t know, on analytics you can’t access. So, a few things… Continue reading

Ben Young
Ben Young
April 27, 2015
Product Updates

Nudge Content Analytics API

The Nudge API provides full content analytics, available via individual metrics but most commonly generated dashboards. How it works The process involves: Tagging your content, either piggybacking your current javascript and or adding ours in directly. Campaign creation, housing each piece of content within a campaign. Content registering, telling Nudge to measure a piece of content. Recall of data, accessing the data & dashboards as required. To request access to the latest documentation visit here.    … Continue reading

Izac Hancock
Izac Hancock
April 24, 2015
This Week in Native Ads

This Week in Native Ads 04/24

  Campaign of the Week: Rise of the Machines: The Future has Lots of Robots, Few Jobs for Humans The robots haven’t just landed in the workplace—they’re expanding skills, moving up the corporate ladder, showing awesome productivity and retention rates, and increasingly shoving aside their human counterparts. Why we like it: Nokia has enlisted the help of Wired to create a sponsored content hub around the hashtag #MakeTechHuman.  This article introduces the… Continue reading

Ben Young
Ben Young
April 23, 2015
This Week in Native Ads

This Week in Native Ads 04/17

  Native Ad Talks 23 April at 6pm RSVP here If you’re in New York please come along for a couple of drinks and practical tips to take away on 23rd of April at 6pm.  Featuring Adam Aston, Editorial Director at the New York Times and Joe Lazauskas, Editor in Chief at Contently, we dig in to how to win at native through producing great content. RSVP here.   Campaign of the Week:… Continue reading

Ben Young
Ben Young
April 16, 2015
Native Advertising

What is native ad content?

Native ad content is the term used to describe paid content, that has either been placed or produced by a publisher on their website or application. The criteria making it native is that: It is designed to fit in with the publisher Created or curated fort he audience On an external website Other terms sometimes used interchangeably are sponsored post, paid content, advertorial, branded content. Continue reading

Ben Young
Ben Young
April 14, 2015
This Week in Native Ads

This Week in Native Ads 04/10

Campaign of the Week: Louie C.K. on Vulture Louie C.K. is getting the native-ad treatment from New York magazine. To promote the season five premiere of “Louie,” the half-hour FX sitcom featuring the comedian, the cable network paid New York to create a Vulture.com homepage populated with six pieces of branded content, including articles, graphics and videos about the show. Why we like it: In true Louis C.K. fashion, he has taken over.  Combining many… Continue reading

Ben Young
Ben Young
April 9, 2015
This Week in Native Ads

This Week in Native Ads 04/03

Campaign of the Week: Mothers of Invention – Carborigami Remarkable women actively contribute to their community and the world through innovation, entrepreneurship, and invention. Why we like it: Toyota is supporting a number of women in their innovative ventures to help those less fortunate in our communities. A great cause which has been turned into a native advertisement for the New York Times. Source: NYTimes   Quote of the Week:  Source: … Continue reading

Ben Young
Ben Young
April 2, 2015
This Week in Native Ads

This Week in Native Ads 03/26

Campaign of the Week: Are Clowns Awesome or Scary? Depends if You’ve Watched Enough TV Canal Digital Is Back With More Warnings on the Dangers of Ignoring TV Why we like it: Always a fan of light-hearted native advertising. This Scandinavian cable company gives us the excuse we need to sit back after a long day at the office. Source: AdAge   Quote of the Week:  Source: Twitter  … Continue reading

Ben Young
Ben Young
March 26, 2015