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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
For a lot of brands the success of a campaign is hung up on engagement (and therefore shares). Shares and engagement with the content are of course important metrics and we need them to understand if the content was received well by the audience. But what’s surprising is how often the reporting stops there. This week we’re going to look into: Earned Impressions Earned Impressions are any impressions that… Continue reading
Campaign of the Week: Ant-Man News Stories by Marvel Marvel goes native with fake Ant-Man News Stories. Source: YouTube Why we like it: Taking themes from the upcoming Ant-Man movie and turning them into fake news stories has been a very clever tactic for Marvel. Adding native advertising to the release of films we will be seeing more of in the future. Quote of the Week Creativity is seen as… Continue reading
Over the coming months we’ll be posting about each of the metrics that we report on within the Nudge dashboard. The purpose of these posts is to showcase not just what the metric is but why it’s important at a reporting and campaign level for your clients. If you have any follow up questions please don’t hesitate to get in touch: [email protected] To kick off this series we’ll be starting with Attention Minutes. … Continue reading
Campaign of the Week: Native ads are replacing banner ads on mobile — and here’s why When was the last time you (purposely) tapped an ad on your phone? Probably never. That is the problem with banner ads. Source: Venture Beat Why we like it: This is native content inception, a great post on why native ads are replacing banners on mobile for YeahMobi by VentureBeat. Disclosure is best practice, in the content at… Continue reading
Campaign of the Week: Seagate – Exploring Deep Cyberspace Explore how much data we use over five of the internets largest platforms. Source: The Atlantic Why we like it: A unique interactive native ad from seagate, allowing us to take a look at the activity across different social media platforms. It always makes an interesting user experience when the brand tries something new. Quote of the Week… Continue reading
Each month Nudge will be looking into Native content within different categories to find out which performs the best. It will be a chance to see what others are doing within your category and take learnings for your next campaign. To kick off this series we’ll be starting with the Automotive Category. There’s a lot of material here to review so we’ve focused on campaigns that range across different types of content and audience targeting. For reviewing all content we’ve… Continue reading
Campaign of the Week: Dodge Ram Trucks – Under the Hood of Country Music Add a little rock to your country ride! Why we like it: A unique collection of images and videos of country music and trucks. Likening the Ram Trucks to a classic pair of cowboy boots – a country staple, where every boot has details of historical significance and trimmings to show its unique style. Just… Continue reading
Campaign of the Week: These are the tools you should be using to book travel Technology has radically altered the landscape of travel planning in recent years, creating a profusion of websites, apps, and devices designed to book trips better—making it significantly more difficult to cut through the noise in the process. The solution is a carefully edited mix drawn from the hundreds of available services, which in combination can smooth out a potentially rocky odyssey into… Continue reading
Nudge has measured a high volume of bloggers network campaigns. Throughout these campaigns we’ve picked up some tips to get the best results out of your bloggers and hit those client objectives. Have a read through the tips below and then check out the Bloggers Club case study that you can download at the end. Tip One: Bloggers networks tend to be more agile than bigger publishers. This means that as long as you’re keeping an eye on… Continue reading
Campaign of the Week: Gillette – Summer Getaway Essentials We’ve rounded up a few summer getaway essentials that you shouldn’t forget to pack—from swim trunks to a subscription to the newly revamped —so you can relax and get dirty on the weekend but roll up to work looking fresh-faced and conference room-ready come Monday morning. Why we like it: This is a great example of well executed sponsored content. Gillette… Continue reading