Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Campaign of the Week: Smart Moves – See how Editors Strike a Balance Between Workouts, Weekends, and Beyond. Source: Who What Wear Why we like it: Brought to you by New Balance, this native ad in Who What Wear, brings relevant value for the reader with content that is easy to navigate and share. It speaks to it’s audience and fits well into the site. Something… Continue reading
Advertisers, publishers, and agencies are adjusting their strategies to keep up with the development of native advertising. They are experimenting with new tactics to fit into the digital marketing world. As native advertising is growing conferences are good opportunities to take part of the expertise from leaders in the industry, willing to inspire and share their knowledge. Conferences also give attendees a great chance to network, brainstorm, and share experiences with others.  Native advertising conferences to keep in mind… Continue reading
Nudge has previously made research papers in order to help brands and publishers to understand how we can analyse and measure native ads. Within the food and drink industry, we’ve made a few findings on what type of content that works better than others and why. One conclusion is that Pinterest is a social media platform that attracts and engages people whom are searching for recipes and inspiration online. Below, we’ve listed a few companies in… Continue reading
What is a native ad platform? A platform is a group of technologies from which applications, processes, and technologies are developed. An online marketing platform is an integrated web-based platform where advertisers and publishers buy and sell advertising space. Behind these platforms, there are companies providing possibilities for online marketing. Online marketing platforms that are specialized in native advertising are called “native ad platforms”. These platforms enable marketers to access specialized or multiple native advertising channels.  … Continue reading
Campaign of the Week: Dinner Time – 50 Years of Food of Thought Source: TIME Why we like it: This paid post by in TIME, presented by Netflix, features their new series Cooked by digging up some old food stories in the TIME’s archive. Netflix keeps setting a good example of how to work with the publisher to create valuable and relevant nartive content. Continue reading
Today Google Accelerated Mobile Pages (AMP) rolled out to the masses, you will start to see them in searches, indicated by this green thunderbolt. The beauty of this, is that Google is taking the initiative to help clean up the rest of the web, they are abstracting this layer on top. AMP is for content, what Business Listings are for the about pages on small business webpages. People want the information now. So, that’s great, why do advertisers care? Well, more… Continue reading
The beauty of fashion While New York Fashion Week 2016 has come to an end, Nudge would like to present two industries that have been discussed topics the last couple of weeks. Fashion and beauty allow people to express themselves and works as daily inspirations, which is why so many companies today are dedicated to these industries. Nudge creates monthly research reports where you can read about how brands and native content, within different categories, can perform the best. Continue reading
You’re here as you want to find out more about how to measure brand awareness and the associated metrics. Brand Awareness is: the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” Source: Wikipedia The intent of using this is to understand a baseline level of awareness of your brand and then a post exposure awareness to identify how effective a communications and marketing campaign… Continue reading
Campaign of the Week: Scotch & Other Stories to Savor Source: Travel + Leisure Why we like it: This masterfully crafted custom feature in Travel + Leisure invites you into an alluring world of the finest single malts, with delightful facts and the stories behind them. Quote of the Week People come back because of the attachment that they have… Continue reading
Native content advertising is where you use native ad formats to distribute your content. Our post The Best Native Ads of 2015 has some great examples of best in class executions, further we have compiled a list of native advertising tools you can leverage. You might be wondering, how does native content complement my content marketing initiatives, native content is a great way to extend those efforts. It’s like the icing on the cake, it helps draw people in. You… Continue reading