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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Campaign of the Week: Congratulations T Brand Studio to your 100th paid content post! Source: New York Times Why we like it: GE and The New York Times tackle the subject of ‘How Nature Is Inspiring Our Industrial Future’ in their latest piece of native content. In fact this is the 100th piece of sponsored content, since T Brand Studio launched 2 years. The post… Continue reading
Each Thursday at Nudge we review the last week of native content campaigns to find the campaign of the week. Be that the most engaging, most creative or something a little special that stands out. Then each month we pick a campaign of the month from the weekly list. We take a closer look at the piece of content to examine why it works and what you can learn from it. For October our pick for campaign of the month… Continue reading
Campaign of the Week: 12 Ridiculously Simple Hacks Every Parent Needs In The Morning Source: Huffington Post Why we like it: On target and relatable – this listicle in The Huffington Post speaks directly to parents in need of organizing their everyday mornings. Included are 12 simple morning hacks, presented by Quaker, whose goal is to help moms and dads “tackle every morning… Continue reading
Campaign of the Week: 9 Mesmerizing Halloween Make Up Ideas Source: Elle Why we like it: Real-time, relevant and inspiring – this slideshow in Elle provided by NYX Cosmetics is our campaign of the week. It showcases the brands influencers with images sourced directly from Instagram for Halloween inspiration. Elle was a great fit for this campaign and used the slideshow format which has… Continue reading
Campaign of the Week: Fall Trend Report: Your guide to everything you’ll be seeing, shopping, and wearing this fall. Source: Who What Wear Why we like it: Not all paid content needs to be about subtly shifting brand perception. Proving this point is a great piece by Who What Wear for Saks Fifth Avenue. It includes user interaction so that… Continue reading
At Nudge we produce native content research reports. In these reports we look into categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. Over the last 6 months we’ve pulled together the top two formats within each category for attention and engagement. Based off your success metrics you can approach your next native content campaign with the right… Continue reading
At Nudge we create research reports into Native content within all categories to find out which content styles and publishers are performing the best. This is a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool you can access at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please… Continue reading
With the primaries heating up; BuzzFeed announcing a political native ad offering and Borrels $1b estimated spend on digital for the election. We thought we’d mix it up by focusing on Politics. We look at, what’s changed since the last election, answering the question has native been done in politics before? Approaches to native from experts, measuring success, tips and take a look at the potential risks. As well as, our Campaign of the Week. We… Continue reading
Whether you’re an agency booking your first paid content campaign, a publisher adding a native product to your line up or a brand whose considering native content as part of an ongoing strategy – native content can seem daunting. To help we’ve organised a list of our posts with information for publishers, agencies and brands looking at formats, success metrics, optimizations and what you can learn from others within your category. Definition & Formats: What is Native Ad Content… Continue reading
Each month Nudge picks a native content campaign that stood out amongst the rest, driving high engagement and attention. We then review this piece of content to examine why it works and what you can learn from it. For September our pick is the Netflix & WSJ collaboration: ‘Cocaineonomics‘. Check out our insights on this campaign in the video below. https://youtu.be/223dF1o28Kc If you have any questions on this post please either place them in the comments below or email… Continue reading