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Archive: Jan 2020

measuring marketing success
measuring marketing success

How to measure content performance

Use a specialist marketing analytics tool that enables you to measure the things you need to measure. Specialist tools like Nudge, take all the learnings from the whole market, synthesize them and help establish the best practices. What are the most important things to be tracking? These enable you to measure how the content is performing, what is working, what isn’t working. To install these, it typically involves signing up, giving permission to access your social channels and installing code… Continue reading

Ben Young
Ben Young
January 17, 2020
measuring marketing success
measuring marketing success

How to measure success of content marketing

The ultimate form of success is when you’re boss walks in, gives you a hi-five and a bonus! But to get there you do need to look at tangible metrics. How many people are reading or watching my content? Is that a meaningful number of people? Are they then taking the desired action, or is the content having the right impact on an audience? Because then, you are driving success. Continue reading

Ben Young
Ben Young
January 17, 2020
measuring marketing success
measuring marketing success

How to measure success of digital marketing

Install a third-party tracking system that will measure how well your digital marketing is going. This enables you to just focus on the insights and improving your digital marketing. Then work backward from the digital marketing strategy, what is our aim here? How do we measure that? Then link this to your metrics. For example, if your aim is to attract new customers, what is a meaningful amount of potential customers? Then use your measurement to see how… Continue reading

Ben Young
Ben Young
January 17, 2020
data driven marketing
data driven marketing

Data driven storytelling

Data-driven storytelling is about using data to support and move a story along. It adds weight. It adds depth. It adds credibility. Knowing that someone robbed a bank is interesting. Knowing that someone robbed a bank but got away with no money. It is more interesting. Use data to support and build your story. To add that extra color. Which makes it engaging. Continue reading

Ben Young
Ben Young
January 17, 2020
data driven marketing
data driven marketing

Data driven insights

We all love a good insight, those magic moments which help you dramatically improve or understand what’s going on in the market. Typically these were research-based, through surveys and panels. But increasingly data collection is now providing real-time insights that mean marketing can be adjusted on the fly. With tools like Nudge, they will create insights for you, analyzing the data and surfacing the most meaningful insights. And that is the best part now, getting from insight… Continue reading

Ben Young
Ben Young
January 17, 2020
data driven marketing
data driven marketing

Data driven digital marketing

Digital marketing tends to be very data-centric. That is using data as a feedback loop to continually refine, improve and adjust directions. Data-driven digital marketing is about making sure this is front and center. This means, reviewing the data each week, making small adjustments. Reviewing the data each month and quarter for making bigger adjustments. The tighter that feedback loop to meaningful data, the faster the work can improve. Continue reading

Ben Young
Ben Young
January 17, 2020
data driven marketing
data driven marketing

Data driven creative

It’s a cliche to say creatives don’t like data. But they do. It’s just that often data isn’t framed up in the right way. Data helps provide insights to push off, to put limitations or constraints, both of which help create better creative. Creatives should soak it up, mull it over, and let it guide the creative. But like any inputs don’t let it overrule the whole process. Continue reading

Ben Young
Ben Young
January 17, 2020
data driven marketing
data driven marketing

How to create data driven content

How you can use data to create better content, that’s what marketers mean when they reference data-driven content. To do this you need solid content analytics, to measure and provide accurate data on your content. Are people reading it? Are they sharing it? Where do they find it? All of this helps inform and create better data-driven content. Continue reading

Ben Young
Ben Young
January 17, 2020
data driven marketing
data driven marketing

What is data driven analytics?

Analytics is a term often thrown around but analytics is analysis of data, for the purposes of making a business decision. Simply counting something isn’t analytics. Data-driven analytics is using measurement to provide the baseline for the analysis. To find trends and insights. Continue reading

Ben Young
Ben Young
January 17, 2020
google-chrome-cookies
google-chrome-cookies

This Week in Native Ads 1/17

One big thing The story this week was Google committing to a roadmap to remove third-party cookies within 2 years. This has been an internal battle for them, Google Adsense vs DoubleClick vs Chrome. Google Adsense is the traditional advertising teams’ at Google, DoubleClick is the more brand solutions and Chrome – obviously their browser. The ads teams want/need the third party cookies but Chrome doesn’t want to lose market share by not keeping up… Continue reading

Ben Young
Ben Young
January 17, 2020