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Archive: Jan 2020

content
content

How does sponsored content work

A brand approaches a publisher and asks them to sponsor their content. This could involve creating a new piece of content, sponsoring an existing section or the brand supplying content. The most effective way is to create the content in partnership with the publisher. Then the brand gets the benefit of delivering the story within the publishers environment, that context, and audience can easily engage in it. Further the partner can promote and distribute the content to their… Continue reading

Ben Young
Ben Young
January 17, 2020
content
content

How to create good content

Good content does the job the marketer wants from it. Make sure you have an effective content marketing strategy first. This will help you understand if a piece of content is doing its job. So when creating your content, reference your strategy, will this content help deliver on that goal. Then once you have published it, check the data, are people consuming it. Are enough people seeing it? It is likely you will need to make one or two rounds… Continue reading

Ben Young
Ben Young
January 17, 2020
An article on how to make a content calendar
An article on how to make a content calendar

How to make a content calendar

So you’ve nailed your content strategy and now you’re ready to implement it. You’ve got tons of creative ideas about how to reach your audience and boost your ROI. But you need some structure, a central place to hold all of the nitty-gritty details and a way to clearly visualize what is happening when. This is where a content calendar comes in handy. Essentially a content calendar is a tool to help you organize and plan all of… Continue reading

Sarah Plant
Sarah Plant
May 10, 2021
how to measure
how to measure

How to track marketing metrics

This is a little bit of an oxymoron, your provider of marketing metrics should do the tracking for you too. But how you track your marketing metrics is often by installing some additional code snippet, that enables the metrics provider to do the measurement. They will use this code, to record the measurements, then process it and show it in your dashboard. That is the simplistic explanation. Some systems are aggregators, and they pull in metrics that others… Continue reading

Ben Young
Ben Young
January 17, 2020
marketing data analysis
marketing data analysis

How to evaluate a digital marketing campaign

Get a report created on your campaign, and go and evaluate it. Sounds easy huh. You’re probably reading this because you had a report of some sort and you’re trying to re-figure out, what should I do here. What is important. So let’s go back to basics 1) Why did you do this campaign? 2) What were the objectives? 3) How did you deliver on those objectives? 4) How did you measure the delivery of those objectives? 5) What did… Continue reading

Ben Young
Ben Young
January 17, 2020
how to measure
how to measure

How to measure a digital marketing campaign

Get a dashboard together, that pulls in all of your data. Executing a campaign today often means having content and advertising in multiple places at once. So find a dashboard solution that combines all the data in one place. Or as few places as possible. So that you can better analyze it. Then use the right tool for the job, who is going to measure this, to give me the insight, to make decisions, that impact our business objectives. Continue reading

Ben Young
Ben Young
January 17, 2020
how to measure
how to measure

How to measure Content

Install content analytics that enables accurate data collection on your content. You want to establish how people are getting to your content, how many you are getting, what they do once they got there and is the content effective? This means measuring metrics like scroll, attention, traffic sources. And using a system like Nudge that takes the data and turns it into automated insights. Read more in our guide to content measurement. Continue reading

Ben Young
Ben Young
January 17, 2020
how to measure
how to measure

How to Measure Content Effectiveness

How do you know if content is being effective? It must pass a few criteria. Content is effective when it does its job. It delivers on what the purpose it was created for. And most often that is delivering a companies objective. And to deliver on that objective it needs reach and impact. To measure this combination, you need a content analytics platform (like Nudge) that provides you with the tools to measure content effectiveness. Continue reading

Ben Young
Ben Young
January 17, 2020
how to measure
how to measure

How to measure earned media

This one is harder, how can you measure earning media and its impact? There are a suite of tools available for measuring press mentions. Because of the separation of church and state, that is the division between commercial arms and journalist arms in publishers. The data has to be from third parties or inferred using other signals. Often the number of social shares is a signal, to go if this media coverage was effective it should have generated some shares. Continue reading

Ben Young
Ben Young
January 17, 2020