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Archive: Jan 2020

How to create a media plan

A media plan outlines the schedule of activity, what is going on, how much (or impressions) and the cost. Google Sheets or Excel are very handy tools for running this. They may not be as pretty but they… Continue reading

Ben Young
Ben Young
January 17, 2020

How to measure brand awareness

The simplest easiest way is to survey your intended audience. To establish if they know of your brand. This could be prompted or unprompted. For example which of these car brands do you recognize? Or what car brands… Continue reading

Ben Young
Ben Young
January 17, 2020

Content Marketing Strategy Example

Download our example and give it a go. It’s that simple. Here’s how you use it: Print it out. Fill it in.Take it to stakeholders, get their feedback.Adjust.Then chat with some peers, what do they think.Adjust.Then re-circulate… Continue reading

Ben Young
Ben Young
January 17, 2020

How to measure marketing ROI

Once you have established a succinct marketing strategy and objectives, establishing the return on investment is easier. You look at all your inputs, how much did you spend or invest in resources. Then look at the outputs. The… Continue reading

Ben Young
Ben Young
January 17, 2020

How to measure Content Marketing ROI

When Isaac Newton established the first law of motion, every action has an equal and opposite reaction, he probably didn’t have content marketing in mind. But it’s a useful thought to have in mind when thinking about return on investment. Continue reading

Ben Young
Ben Young
January 17, 2020

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