Archive: Jan 2020

How To

How to measure success of digital marketing

Install a third-party tracking system that will measure how well your digital marketing is going. This enables you to just focus on the insights and improving your digital marketing. Then work backward from the digital marketing strategy, what is our aim here? How do we measure that? Then link this to your metrics. For example, if your aim is to attract new customers, what is a meaningful amount of potential customers? Then use your measurement to see how… Continue reading

Ben Young

January 17, 2020

Strategy

Data driven storytelling

Data-driven storytelling is about using data to support and move a story along. It adds weight. It adds depth. It adds credibility. Knowing that someone robbed a bank is interesting. Knowing that someone robbed a bank but got away with no money. It is more interesting. Use data to support and build your story. To add that extra color. Which makes it engaging. Continue reading

Ben Young

January 17, 2020

Analytics

Data driven insights

We all love a good insight, those magic moments which help you dramatically improve or understand what’s going on in the market. Typically these were research-based, through surveys and panels. But increasingly data collection is now providing real-time insights that mean marketing can be adjusted on the fly. With tools like Nudge, they will create insights for you, analyzing the data and surfacing the most meaningful insights. And that is the best part now, getting from insight… Continue reading

Ben Young

January 17, 2020

Strategy

Data driven digital marketing

Digital marketing tends to be very data-centric. That is using data as a feedback loop to continually refine, improve and adjust directions. Data-driven digital marketing is about making sure this is front and center. This means, reviewing the data each week, making small adjustments. Reviewing the data each month and quarter for making bigger adjustments. The tighter that feedback loop to meaningful data, the faster the work can improve. Continue reading

Ben Young

January 17, 2020

Strategy

Data driven creative

It’s a cliche to say creatives don’t like data. But they do. It’s just that often data isn’t framed up in the right way. Data helps provide insights to push off, to put limitations or constraints, both of which help create better creative. Creatives should soak it up, mull it over, and let it guide the creative. But like any inputs don’t let it overrule the whole process. Continue reading

Ben Young

January 17, 2020

How To

How to create data driven content

How you can use data to create better content, that’s what marketers mean when they reference data-driven content. To do this you need solid content analytics, to measure and provide accurate data on your content. Are people reading it? Are they sharing it? Where do they find it? All of this helps inform and create better data-driven content. Continue reading

Ben Young

January 17, 2020

Analytics

What is data driven analytics?

Analytics is a term often thrown around but analytics is analysis of data, for the purposes of making a business decision. Simply counting something isn’t analytics. Data-driven analytics is using measurement to provide the baseline for the analysis. To find trends and insights. Continue reading

Ben Young

January 17, 2020

This Week in Native Ads

This Week in Native Ads 1/17

One big thing The story this week was Google committing to a roadmap to remove third-party cookies within 2 years. This has been an internal battle for them, Google Adsense vs DoubleClick vs Chrome. Google Adsense is the traditional advertising teams’ at Google, DoubleClick is the more brand solutions and Chrome – obviously their browser. The ads teams want/need the third party cookies but Chrome doesn’t want to lose market share by not keeping up… Continue reading

Ben Young

January 17, 2020

Best of

The Best Native Advertising Examples of 2020

It’s 2020, and now native is often also referred to as sponsored, custom, paid, and branded content. The native advertising campaigns featured in this article are the best promotional pieces of 2020. Each week, we handpick extraordinary content campaigns. These are then featured in This Week in Native Ads (if you’re not a subscriber, sign up here), which automatically gets you considered for the best ads of 2020. Submit your own work for consideration for 2020, here. (see… Continue reading

Gustaf Stenlund

January 10, 2020

This Week in Native Ads

This Week in Native Ads 1/9

I took a clinical approach to CES and was in/out for a few key meetings. With the short duration, I didn’t get to wander the gadgets unfortunately but enjoyed the time in media. It’s my first time, the event is pretty close-knit, so you naturally bump into a bunch of people. Which I like. So if you haven’t been considering it. Given CES was on, there are a few stories, it is worth getting a coffee and catching the most… Continue reading

Ben Young

January 10, 2020