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Archive: Aug 2017

Native Tactics #1 Email Newsletters

  Native tactics are simple ways to grow the value and scale of your native content campaigns.   In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal,…

Gustaf Stenlund
Gustaf Stenlund
August 31, 2017

Account Executive, Nudge

Native content is the future. All brands are adjusting their marketing communications to content and in turn native. This is a ground floor opportunity to come in and drive the sales of Nudge. Nudge is a native content platform that…

Ben Young
Ben Young
August 28, 2017

This Week in Native Ads 8/25

Another news meaty week, if you didn’t catch WPP earnings (tldr, traditional businesses have slowed spend and WPP hasn’t kept up to date), this means more activity in digital, to catch up. Notable Stories this…

Ben Young
Ben Young
August 25, 2017

Nudge’s Executive Notes (AI)

  Artificial intelligence has gained a lot of attention over the last decade, but based on Google Trends search data, it wasn’t until the autumn of 2016 that the hype really lifted…   …Today, we already see…

Gustaf Stenlund
Gustaf Stenlund
August 24, 2017

This Week in Native Ads 8/18

This week yielded a few data points from an IPSOS + Polar study on the impact of native content, keep them handy for your next pitch deck. I riff on how we need to push creativity in native and…

Ben Young
Ben Young
August 18, 2017

How Native Can Get More Creative

With the recent Google announcement of AdSense native advertising, it is clear that native advertising on the Web is reaching a tipping point. These new formats include in-feed, in-article and matched content. But the idea of being able to…

Ben Young
Ben Young
August 18, 2017

This Week in Native Ads 8/11

Google starts to put pressure on publishers with bad ad experiences ahead of its Google Chrome ad filter. Step in step with their native roll outs. Outtake, ad blocking has only really driven more revenue to the big guys.

Ben Young
Ben Young
August 11, 2017

This Week in Native Ads 8/4

My final week in NZ, it’s a market in the state of rapid catch up, some conversations -> it’s growing rapidly, others are about to flip the switch. Heading back to the northern hemisphere, where it’s been a bit…

Ben Young
Ben Young
August 4, 2017

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