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Archive: Jul 2014

This Week in Native Ads 08/01

Campaign of the Week: Amazingly Humanlike Robot Able To Commit Thousands Of Mistakes Per Day Saying they have been able to replicate human behavior more closely than ever before, researchers at MIT unveiled Tuesday a remarkably advanced robot that is capable of committing thousands of mistakes per day. Source: The Onion Why we like it: The idea of bringing The Onion satire through to a piece of sponsored content is great.   Quote… Continue reading

Ben Young
Ben Young
July 31, 2014

101 ways to use Nudge

We’re pretty overt about this, we have a free version of Nudge it’s actually right over here: Right there on our homepage. This is actually pretty powerful, the reason is in it’s flexibility. You can put any url in there and get data. This is super helpful and lets you begin to make comparisons. Here’s 101 ways to use Nudge Check out your competitors campaigns.  Sure you don’t have analytics on it but now you do. Compare your… Continue reading

Ben Young
Ben Young
July 28, 2014

How to increase EdgeRank with Content Analytics

In short – a lot of Facebook pages have been hit by the Facebook algorithm change. The way to combat that is to increase your EdgeRank, a measure of how good your Facebook content is. Similar to Google with PageRank, this is an algorithm as to what to show on the homepage.  The newsfeed is the same as the first page of Google. So, what we’ve learnt to do, is post to Facebook, then put a little spend behind our… Continue reading

Ben Young
Ben Young
July 28, 2014

This Week in Native Ads 07/25

Campaign of the Week: You Take A Picture Of Your Food And Tag It. What You Get Is Less Hunger Tag your food pictures with #mealforameal (bonus if you spell it out in mustard) and share this thing. We’ll be helping those in need in the time it takes you to take a picture. Source: UpWorthy Why we like it: Part of an integrated campaign, this is a great use of native to draw… Continue reading

Ben Young
Ben Young
July 24, 2014

This Week in Native Ads 07/18

Campaign of the Week: Five Ways Good Design Can Help Your Business Good design is good business. Now more than ever this well-worn phrase, coined by long-time IBM Chairman-CEO Thomas Watson Jr., is worth repeating. In an increasingly competitive business landscape, design is the new battleground and the success of your business depends on it.   Source: AdAge Why we like it: It’s a great piece, that lines up and extends… Continue reading

Ben Young
Ben Young
July 17, 2014

This Week in Native Ads 07/11/14

Native Ad Campaign of the Week: Why Your Next Airplane Might Be 3D Printed By 2020, GE Aviation will produce more than 100,000 manufactured components for its line of commercial and military engines. Source: Forbes Why we like it: Great piece of content, thought leadership focus and ties back to the audience EMC is trying to reach. Quote of the Week:  Source: B2C News:  Here’s What It Looks Like When… Continue reading

Ben Young
Ben Young
July 10, 2014

Netflix goes native: A whitepaper on Netflix’s Native Ad Investment in the New York Times & Wired

A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune case study to bring these measurement challenges to life. This whitepaper is aimed to help brands evaluate their own native ad investments and learn more about native ad measurement. Using Nudge, we were able to get a picture of how each… Continue reading

Ben Young
Ben Young
July 7, 2014

This Week in Native Ads 07/04/14

Native Ad Campaign of the Week: Summer To-Do Calendar by Leinenkugel Don’t let the summer pass you by! Find inspiring BuzzFeed posts for every important date and make the next few months memorable. Source: Buzzfeed Why we like it:  It’s timely with summer here, has real utility showing summer event and brand tie in with Leinenkugel Summer Shandy.  Clean, simple well executed.   Quote of the Week: Source: BeetTV   News:  Is Google… Continue reading

Ben Young
Ben Young
July 3, 2014