Campaign of the Week: Five Ways Good Design Can Help Your Business
Good design is good business. Now more than ever this well-worn phrase, coined by long-time IBM Chairman-CEO Thomas Watson Jr., is worth repeating. In an increasingly competitive business landscape, design is the new battleground and the success of your business depends on it.
Why we like it:
It’s a great piece, that lines up and extends with what Area17 is about. Great use of the AdAge audience – their exact customers. And we liked how well it performed.
Quote of the Week:
If digital publishers thought they had native advertising all to themselves, they may want to think again.
BuzzFeed says that for every 10 people that see a native ad, three will share it with friends. That’s free advertising that you can’t get with a banner ad.
Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.
Sponsored content. Paid posts. Partner stories. Whatever you want to call it, it’s drummed up its share of controversy over the past year as the vast majority of publishers have adopted some sort of native advertising offering. The media industry’s echo chamber is teeming with talk of it.
You can view a video about it here on Bloomberg.tv
There is a Native Advertising Summit being held by ShareThrough in San Francisco July 22nd. We’ll be there.
.. That’s it for this week. If you’d like to contribute next week or send us a story tweet us @giveitanudge.
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