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One big thing
Back in the hot seat, to a deluge of Cannes / no Cannes attendance chatter. What makes Cannes great is the concentration, bumping into people you know, everyone’s there to catch up, reconnect. Which is rare these days. But that’s what makes it so good. Unfortunately not for me this year but surely next.
The other conference, if you haven’t been, is Dmexco. It is way more focused and compressed in a smaller location. But 45,000 people, 2 days, it has a feel to it. So if you haven’t been, maybe consider for this year in September, Cologne.
With most of the industry selling in Cannes, there isn’t much news this week, so it is lighter. But enjoy.
Notable stories this week
- More on Quibi’s advertising model, six or 10 second ads on content less than 5 minutes long and 15 seconds if its longer.
- An update on BuzzFeed’s Tasty – retail product push to diversify their revenue.
- The Drum interviews Martin Sorrell.
- [From us] We announced our beta of Intel by Nudge last week, it’s a tool that features all of the world’s branded content, organized in one place. Marketers can view, assess, and understand both the creative and the contexts for where they could put their brands. And most importantly, learn from those who are doing it well.
Deals/M&A
- LinkedIn paid just under $300m for Drawbridge.
- Altice looking to offload Teads for $1.85b, two years after it acquired it for $322m.
Campaign of the week
- US Bank + NYTimes, how companies are tracking a lack of cybersecurity experts.
- Submit your own and view the best campaigns of 2019.
Datapoints of note
- Quibi has already sold $100m in ads. Priced at a $60-$70 CPM.
- BuzzFeed aims to drive $260m in sales of branded product through retail.
Thanks,
-Ben
Measurement and intelligence for content-first brands.
Nudge is built by marketers and aims to serve brands investing in content-based media, across any category, looking to illustrate ROI, generate deep performance insights, and save time.
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