Twas the week before the last week of the year – and last minute campaigns were going out left right and centre, whilst some of us were lucky enough to begin to slip away for the holiday season! It was a quiet week on the release front but some good posts for the year ahead.Yesterday, we launched The Best Native Ads of 2016, take a look, please share. And grab our slides from the webinar if you want.Notable Stories this Week
Deals/M&A Campaign of the Week Smartest Commentary 
  • Oldie but resurfaced this week – via Joe Pulizzi, “Native advertising is the gateway drug to content marketing.”
Datapoints of Note Trends to Watch/Bleeding Edge
  • Brands using advertising to subsidize their own activity, and/or monetize their attention as a marketing subsidy.