Twas the week before the last week of the year – and last minute campaigns were going out left right and centre, whilst some of us were lucky enough to begin to slip away for the holiday season! It was a quiet week on the release front but some good posts for the year ahead.

Yesterday, we launched The Best Native Ads of 2016, take a look, please share. And grab our slides from the webinar if you want.

Notable Stories this Week

Deals/M&A

Campaign of the Week

Smartest Commentary 

  • Oldie but resurfaced this week – via Joe Pulizzi, “Native advertising is the gateway drug to content marketing.”

Datapoints of Note

Trends to Watch/Bleeding Edge

  • Brands using advertising to subsidize their own activity, and/or monetize their attention as a marketing subsidy.
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