Whilst Medium shutters ads WordPress.com is expanding theirs, their little known programme WordAds added video this week. Of course the scale is completely different but interesting.

Notable Stories this Week

  • Programmatic native ads are growing – but banner habit is hard to break. My 2 cents – it’s too hard to buy programmatic native, make it easier more people will buy.
  • Why 2017 will be the year of native content and engagement.
  • Lousy ads are running the online experience. A good read from Walt Mossberg, not just another me too post.
  • SnapChat to offer sequenced messaging. ‘What’s interesting here is that this becomes part of the DNA of a buy. You’re starting to think through a linear story or a progression that can be told in a couple of steps, which is quite a bit different than your typical execution that you’d see elsewhere in social.’ -> would love to see more of this in native.
  • WordPress.com (yes that WordPress) launches video ads via their WordAds programme.

Campaign of the Week

  • This is an interesting one, HBX (Harvard Business School Digital Learning) on Harvard Business Review, packaged as sponsored content. Consider HBR as a potential platform for your content!

Smartest Commentary

  • “Native is the only viable advertising solution for mobile.” – Patrick Keane, President at ShareThrough.

Datepoints of Note

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