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Tag: native ad content

See the latest data, research, insights and stories on native ad content by Nudge.

This Week in Native Ads 12/1

After a break, through Thanksgiving, it’s a double whammy mega edition this week. Fake news is the big topic, with Zuckerburg unable to articulate their approach, made worse by Ev Williams’s post on Medium. A lot of…

Ben Young
Ben Young
December 1, 2016

This Week in Native Ads 11/18

Brand safety on recommendation ads is the hot topic this week. i.e. knowing that you advertise without having detrimental content to your left or right in the recommendation grid. In tandem Facebook/Google have/are banning fake news sites from…

Ben Young
Ben Young
November 17, 2016

This Week in Native Ads 11/11

Trying a new section this week, gigs/jobs in the space, ping me if you’d like to add any. Hot topic this week is, what is the path to digital revenues for publishers? Replacing print advertisers fast enough. The…

Ben Young
Ben Young
November 10, 2016

This Week in Native Ads 11/04

A crisp fall (autumn) week here in New York but lots going on: Facebook Q3 results are incredible, WSJ coverage of ad spend is very interesting. And I had a great time chatting with Patrick Keane at the LiveRamp…

Ben Young
Ben Young
November 3, 2016

This Week in Native Ads 10/28

After acquiring a tan in Maui, I’m back in action! Bit of focus on AMP this week post Google’s roll out across all search results. This feels like a big opportunity and equally an invisible tax people are…

Ben Young
Ben Young
October 27, 2016

This Week in Native Ads 10/21

  With Ben out of the office this week I’ll be jumping in to provide ‘This Week in Native Ads’… be nice 🙂 One of the biggest changes I’m seeing within the native content space (and not just this week),…

Hollie-Blue Allum
Hollie-Blue Allum
October 20, 2016

This Week in Native Ads 10/14

Brands are still doubling down on content, especially in finance. This week we saw Goldman announce its new initiative and Vox partnering with Chase to produce Meridian. With this continual focus of content, brands as publishers, more and…

Ben Young
Ben Young
October 13, 2016

This Week in Native Ads 10/07

New York Times showcases some of Google’s Native Stack, which is neat, where we see premium publishers experimenting. It’s an early indicator of where the rest of the market will follow, especially given the Times role in helping…

Ben Young
Ben Young
October 6, 2016

This Week in Native Ads 09/30

The story of the week is Facebook incorrectly measuring attention on its video ads for 2 years! Read it here. It’s kind of a simple (and easy to make) mistake in the algorithm. But it has…

Ben Young
Ben Young
September 29, 2016

This Week in Native Ads 09/23

We have some interesting datapoints from Dmexco, thanks to TheDrums coverage and interviews with Sir Martin Sorrell, CEO of WPP and Tim Armstrong, CEO of AOL. Further in exciting news this week, we at Nudge are sharing a…

Ben Young
Ben Young
September 22, 2016

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