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Each week in our newsletter we feature a campaign of the week, when it includes a great content marketing example, we add it to this page. This makes these the top content marketing examples that we have found. See 2022 here. If you are doing content marketing, and want to audit your own performance, or find ways to drive performance, you should try Nudge. Imagine analytics that balances the… Continue reading
This post outlines the metrics B2B marketers should focus on when it comes to content marketing. Marketers focus on metrics that indicate that the content is having an impact on its potential customers. And for B2B, every interaction is valuable. Nudge measures content marketing for many B2B brands and the metrics that businesses focus on are: People, how many real people are consuming your content. Attention, attention is correlated to conversion rate so is vital. … Continue reading
The latest in Content Marketing Insights, the state of content, research, data points & trends. This post is a comprehensive collection of data points and research around content, content marketing, branded content and native advertising. The stats covers performance, growth, trends for brands, content studios (publishers) and platforms. It is continuously updated, as we share new data in our weekly newsletter. If you were to sum it up, all the data reflects how consumers are responding to content and what… Continue reading
Content attribution is the holy grail of content marketing. Being able to demonstrate business outcomes from content is the ultimate proof point. For many marketers they’re still trying to figure it out. What is content attribution? It is the process of measuring and identifying how content drives business outcomes and then attributing that to the content that created that outcome. If you’re new to content attribution, these articles might be helpful: How do I prove marketing attribution… Continue reading
Speculation has arisen again about the prospect of Apple launching a search engine. In July Apple updated its Applebot docs and the bot has since been observed crawling the internet more aggressively. So is now the time Apple launches a search engine? On HackerNews, an ex-Apple developer (jd20) shared how the first AppleBot was run. AppleBot being the program that goes out and builds an index of websites, captures metadata like topic,… Continue reading
Get a report created on your campaign, and go and evaluate it. Sounds easy huh. You’re probably reading this because you had a report of some sort and you’re trying to re-figure out, what should I do here. What is important. So let’s go back to basics 1) Why did you do this campaign? 2) What were the objectives? 3) How did you deliver on those objectives? 4) How did you measure the delivery of those objectives? 5) What did… Continue reading
Defining success is ground in your content marketing strategy. What is it we are doing and why are we doing it. Then measuring success, gets a lot easier. You will want to make sure you have an analytics system installed, typically with a piece of javascript. That enables the platform to measure your content. Of the content marketing metrics, some that should help inform if your content is doing the work it should be is: Attention, how long… Continue reading
Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #2 Plan for SEO Search engine optimization need not be a dirty word for brand campaigns, it… Continue reading
At Nudge, we talk to brands, publishers and agencies every day. Here are some of the challenges we’re hearing in the marketplace. Advertisers aren’t renewing their native ads due to a lack of data and understanding of performance; they aren’t sure what ROI they’ll get from a buy. Publishers need to meet clients’ demand for a proof of performance before they invest. Pressure mounts on publishers to provide advertisers with fool-proof/original ideas and… Continue reading
Make the most of your native content investment by embracing these best practices. Make the brand integral This story couldn’t exist without the brand being present, it should feel natural for the end consumer to make the connection to the brand. A great example of this is a collaboration between Puma and Refinery29. Read our write up here. Content Length Half the battle is getting attention, once someone has decided to click on your content, look to hold it. Continue reading
