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An archive of our newsletter. This Week in Native Ads was a curated weekly newsletter to help make you smarter on all things native, branded content and the shifts in marketing. It evolved to just the Nudge Newsletter as the native ad industry grew.
Hey, After an interlude for Labor Day – we’re back 🙂 And next week – we can expect a special Dmexco Edition. We also have Ari from Nudge at the ANA on Data and Measurement. If you’re going to either let us know, have a drink on us. This week Inbound/ContentMarketingWorld were on – meaning an influx of content about… Continue reading
Our 200th Edition! ? Thanks ? to all subscribers – it’s a nice milestone. I pulled together some thoughts on the lessons learned, the highs, the lows, how our business has changed and my take on where the industry will be in another 200 editions. Please, if you enjoy do give it a share. Thanks in advance. Read it here. One big thing Ad supported Netflix is just around the corner – I’ve… Continue reading
Are you going to DMEXCO next month? Let me know, maybe we do a This Week in Native get together. One big thing The ability to optimize most advertising. This MediaPost by Dave Morgan – is spot on. Subtly in the past couple of years, most forms of advertising are now optimizable. Not 100% but it’s a great thought. Will this finally shake ‘optimization as a service’ back to agencies? ALSO I loved the… Continue reading
One big thing Amazon is on the front foot for consolidating their ad buying into one place. Mirroring Googles moves, this in a way, is a signal towards a more competitive marketplace. Usability, clicks to buy, insights and buying close together, all are things on the way. Notable stories this week [Must read, then read again] From Ted McConnell, what advertisers who represent $400b in ad spend want next. Mozilla… Continue reading
One big thing For the past few years growing digital attention has been taken for granted, that’s starting to change. This week Facebook announced they are launching activity timers to help users manage how much time they are spending in FB + Instagram. Smart. Apple is doing the same on your phone. If you were to stop thinking about CPMs and think about Cost Per Second. With a defined amount of digital attention each… Continue reading
One big thing This week started with stellar Google earnings, the surprise was that GDPR didn’t really effect it. But then Facebook followed and provided guidance on decelerating growth for Q3/Q4. GDPR was always going to favor Google / Facebook, the whole genesis of it, incentivized those who had big sites and the ability for server side processing. All it did is shift the identification from cookies (something the user… Continue reading
Ben is off today, gettin’ jiggy wit it down in Miami… …so I’ve taken over for a special edition of This Week in Native Ads. Before we jump into it, wanted to share a clip of Ben (Nudge CEO/Founder) on Cheddar where he dropped knowledge on the measurement required for when Content becomes advertising. In addition, just in time to get done up for a Friday night on the town, our very own… Continue reading
I was fortunate enough to catch the tail end of the ARF NATIVExSCIENCE event on Thursday, thanks for hosting me. The trend that I picked up on is that branded content, entertainment are the slipstream from traditional tv through to digital. It’s the natural path that advertisers can take. The traditional players of tv are coming in to the space and delivering high value quality executions. And the summer of acquisitions continues… Notable stories this week The Players’ Tribune… Continue reading
I was in two minds about doing a This Week in Native this week – as it is July Fourth here in the US. Which means many of you are reading this from the beach/lakehouse or as we’d say in New Zealand – the bach. Not everyone is in the US (obviously) but it does make it a slower news week. The big news – we saw the Acxiom acquisition by IPG for $2.3b. My… Continue reading
Roll out from the AT&T merger continues and Google begins to consolidate its ad offerings. A key theme, getting the data + insights as close to the ad buying as possible to remove the silos. Makes sense. Notable stories this week How AT&T’s AppNexus acquisition may be as much about Comcast as it is Google. Great write up, looking at how addressable TV is impacting this decision. ^ I wonder if… Continue reading
